Growth Marketing Lead for the Global Marketing Team

GardaWorld Companies; Montreal; On-site; CAD 65,000 - 95,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Lead to champion marketing strategies for their business unit. This role involves executing full-funnel, multi-channel campaigns aimed at driving lead generation and revenue growth. The ideal candidate will possess a strategic mindset, strong execution skills, and a collaborative spirit, working closely with sales and analytics teams to align marketing efforts with business objectives. If you thrive in a fast-paced environment and are passionate about performance marketing, this opportunity is perfect for you.

Benefits

Competitive salary and benefits package

Comprehensive group insurance & RRSP plan

Professional development opportunities

On-site gym access

Cafeteria with delicious meals

Free parking at the office

Qualifications

• 7+ years of experience in B2B marketing and campaign execution.
• Strong background in account-based marketing and pipeline acceleration strategies.
• Proficiency in marketing automation and CRM tools.

Responsibilities

• Develop and execute integrated marketing campaigns tailored to BU-specific goals.
• Oversee awareness, demand generation, and pipeline acceleration campaigns.
• Collaborate with sales teams to ensure marketing initiatives support sales enablement.

Skills

B2B Marketing

Campaign Execution

Demand Generation

Account-Based Marketing (ABM)

Data-Driven Decision Making

Cross-Functional Collaboration

Project Management

Bilingual (French/English)

Tools

HubSpot

Marketo

Pardot

Salesforce

Dynamics 365

Job description

At GardaWorld, there is a whole career waiting for you!

GardaWorld is currently looking for a Growth Marketing Lead for the Global Marketing Team

Location: Ville St-Laurent

Your mission

As Growth Marketing Lead, you will be the marketing champion for your assigned business unit (BU), owning the execution of full-funnel, multi-channel campaigns that drive lead generation, pipeline acceleration, and revenue growth. Reporting to the Director, Growth Marketing, you will be responsible for aligning content, email marketing, paid media, and ABM strategies with BU priorities and sales objectives.

This role requires a strategic mindset, strong execution skills, and a results-driven approach to campaign management. You will collaborate closely with sales, performance marketing, digital content, and analytics teams to ensure marketing efforts support pipeline development and revenue impact.

YourResponsibilities

• Own BU Marketing Strategy & Execution: Develop and execute integrated marketing campaigns tailored to BU-specific goals, target audiences, and revenue objectives.
• Lead Full-Funnel Campaign Management: Oversee awareness, demand generation, and pipeline acceleration campaigns, ensuring seamless alignment between content, email marketing, and paid media.
• Collaborate with Sales: Partner with BU sales teams to ensure marketing initiatives support sales enablement and pipeline growth.
• Align with Performance Marketing & Digital Content: Work closely with paid media, SEO, and content teams to optimize campaign performance and maximize lead quality.
• Drive Account-Based Marketing (ABM) Initiatives: Develop and execute targeted ABM programs to accelerate engagement with high-value accounts.
• Measure & Optimize Campaign Performance: Leverage marketing analytics, attribution models, and real-time dashboards to track campaign impact and refine strategies.
• Support Business Unit-Specific Initiatives: Adapt and execute corporate marketing initiatives specific to your BU’s audience, industry, and growth strategy.

Required qualifications

• 7+ years of experience in B2B marketing, campaign execution, or demand generation.
• Proven experience in full-funnel marketing, including lead nurturing, paid media, and sales alignment.
• Strong background in account-based marketing (ABM) and enterprise-level pipeline acceleration strategies.
• Ability to work cross-functionally and coordinate campaigns across multiple marketing disciplines.
• Analytical mindset, with experience in multi-touch attribution, campaign analytics, and data-driven decision-making.
• Proficiency in marketing automation (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, Dynamics 365).
• Bilingual (French/English) preferred.

Skills and abilities required

• Campaign Strategy & Execution: Ability to develop and implement data-driven, high-impact marketing campaigns.
• Cross-Functional Collaboration: Experience working closely with sales, content, and paid media teams to align marketing strategies.
• Data-Driven Decision Making: Strong understanding of campaign performance metrics and optimization techniques.
• Project Management Excellence: Ability to manage multiple campaigns simultaneously while ensuring on-time execution.
• Adaptability & Innovation: Comfortable working in a fast-paced, evolving environment with a test-and-learn mindset.

Success Metrics

• Marketing-influenced revenue & pipeline contribution
• Lead generation & MQL to SQL conversion rates
• Account penetration & engagement within ABM campaigns
• Campaign performance (CTR, cost per conversion, lead quality)
• Alignment & impact on BU sales goals

What GardaWorld can offer you:

• Competitive salary and benefits package
• Comprehensive group insurance & RRSP plan with employer contribution
• Professional development opportunities, including access to industry conferences and training
• On-site gym access and cafeteria with delicious meals
• Free parking at the office
• A collaborative, high-performing team within a global

At GardaWorld, we are committed to fostering an environment that values excellence, accountability, and innovation. If you are passionate about performance marketing and digital strategy, we encourage you to apply.

Although all applications are considered, only those candidates selected will be contacted.