Senior Director - Growth Marketing

GardaWorld; Montreal West; On-site; CAD 50,000 - 250,000; Full time

Job summary

An established industry player is seeking a Senior Director of Growth Marketing to spearhead their digital marketing initiatives. This role involves leading a diverse team to drive performance through strategic growth marketing efforts. The ideal candidate will possess a strong analytical mindset, exceptional leadership skills, and a proven track record in digital acquisition and full-funnel marketing. You will play a pivotal role in aligning global strategies with local execution, ensuring impactful marketing that drives pipeline and revenue growth. Join a dynamic team committed to innovation and excellence in a fast-paced environment.

Benefits

Competitive Salary

Group Insurance

Group RRSP with Employer Contribution

Access to Gym

Cafeteria with Lunch Options

Free Parking

Supportive Management

Qualifications

• 10+ years of experience in digital marketing and growth strategy.
• Proven experience managing multidisciplinary teams in B2B contexts.
• Deep knowledge of digital channels and analytics.

Responsibilities

• Lead a team across multiple marketing functions to achieve growth.
• Define and execute global growth marketing strategies.
• Oversee full-funnel digital marketing campaigns and user experience.

Skills

Digital Marketing

Performance Marketing

Growth Strategy

Analytical Skills

Leadership

Bilingual (English/French)

Tools

Analytics Tools

SEO Tools

Email Marketing Platforms

CRO Tools

Job description

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An exciting career opportunity awaits you at GardaWorld!

About Us

GardaWorld is made up of different brands backed by more than 132,000 employees in 45 countries. To be part of the team, you need to be the kind of person who thrives in a fast-paced environment, and ready to work for a world-class organization that values an entrepreneurial culture. In other words, at GardaWorld, we like people who are proactive, hands-on and take initiative.

The Senior Director – Growth Marketing is the orchestrator of our performance-driven digital marketing efforts and will play a critical role in accelerating the growth of GardaWorld and its divisions on a global scale. We are looking for a leader who can structure, inspire, and evolve a team of experts while navigating seamlessly through a complex and ever-evolving matrix environment.

This strategic and operational leader, at the helm of a multidisciplinary team of approximately 15 people, must possess a sharp analytical mindset, strong leadership skills, and a proven ability to execute with rigor in fast-paced business-driven contexts. They must have a deep understanding of digital acquisition and full-funnel marketing mechanisms, the ability to connect global strategies to local execution, and the capacity to demonstrate tangible marketing impact on pipeline, conversion, and revenue growth.

In short, we are looking for a growth leader who can align channels, data, and teams around a common obsession: creating value, quickly and sustainably.

Key Responsibilities

Leadership and Team Management

• Lead a team of managers, specialists, and leads across multiple functions (email, paid media, website, content, SEO/SEM, analytics, social media, conversion optimization).
• Structure processes, clarify roles, and ensure operational excellence within a complex matrix structure.
• Support talent development and foster a high-performance, collaborative, and accountability-driven culture.
  
  

Growth Strategy & Performance

• Define the global growth marketing strategy, aligned with business goals and the specific needs of each business unit (BU).
• Work closely with the BU-assigned marketing leads within the team to translate strategic priorities into executable campaigns.
• Orchestrate digital acquisition, nurturing, and conversion initiatives across all relevant channels.
  
  

Channels and Campaigns

• Oversee full-funnel digital marketing campaigns, integrating paid, organic, social, email, ABM, and automated channels.
• Lead and evolve GardaWorld’s web strategy (corporate and divisional) with an expanded vision of the website's role—not only as a lead generation tool, but as a useful, engaging, and high-performing experience platform.
• Ensure each website—whether global or BU-specific—meets functional user needs, whether it’s used by a salesperson as a demo tool, a prospect exploring our offerings, or an existing client seeking additional services or information.
• Ensure the user experience (UX) is designed to optimize both conversion and user value, including accessibility, intuitive navigation, clear content, contextual relevance, and personalization.
• Drive CRO (conversion rate optimization), UX/UI improvements, landing page development, continuous improvement, and the integration of digital tools supporting both performance and experience.
• Oversee web partners and agencies, ensuring strong alignment with business goals, BU priorities, and technology best practices.
  
  

Analytics, Measurement & ROI

• Collaborate closely with analytics and data experts to build performance dashboards, track key KPIs, and generate actionable insights.
• Promote a test-and-learn culture, including A/B testing, creative experimentation, and ongoing optimization.
• Deliver clear and impactful reporting to senior leadership and BU stakeholders.
  
  

Profile

• 10+ years of experience in digital marketing, performance marketing, or growth strategy.
• Proven experience managing multidisciplinary teams in an international B2B context.
• Deep knowledge of digital channels (SEM, programmatic, SEO, social, email, automation, web, CRO, analytics).
• Ability to operate effectively within a matrixed organization and work with diverse stakeholders (sales, product, brand, IT, agencies, different countries, etc.).
• Strong analytical mindset, strategic thinking, and excellent communication skills.
• Bilingual (English/French) is required.
  
  

Key Competencies

• Transformational and mobilizing leadership
• Strategic thinking and strong results orientation
• Management of complex, multi-BU projects
• Marketing performance analysis and ROI focus
• Cross-functional collaboration and influential leadership
  
  

Success metrics

• Pipeline generated and influenced by marketing
• Conversion rates by stage (visitors → MQL → SQL → opportunities)
• Cost per lead (CPL), ROAS, and channel efficiency
• Quality of collaboration with business units
• Effective deployment of global and local campaigns
  
  

What GardaWorld Can Offer You

• Be part of a committed and competent team within a growing company.
• Competitive salary.
• Group insurance.
• Group Registered Retirement Savings Plan (RRSP) with employer contribution.
• Access to a gym located at our head office.
• Cafeteria offering delicious lunches.
• Free parking at the office.
• Managers who care about the well-being of their employees.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Security and Investigations

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