Growth Marketing Director

Coredrive; Canada; On-site; CAD 120,000 - 180,000; Full time

Job summary

Coredrive seeks a Growth Marketing Director to design and run marketing programs that connect our consulting and technology services with target organizations. You will focus on generating qualified leads, supporting growth in key accounts, and showing how marketing drives revenue.

Reporting to the SVP, Marketing & Alliances, this senior individual contributor role leads campaigns, content, events, and reporting, collaborating with sales, leadership, and technical ops.

Qualifications

• 8+ years of progressive B2B marketing experience.
• Experience in professional services, consulting, or technology services marketing.
• Proven ability to run programs that generate qualified leads and opportunities.

Responsibilities

• Own and execute demand generation and pipeline growth plans.
• Build and launch campaigns across email, LinkedIn, digital channels, webinars, and events.
• Collaborate with sales to define ICPs and target accounts.
• Develop MDF and partner marketing with stakeholders.
• Lead content and digital conversion initiatives to grow inquiries.

Skills

B2B marketing

Demand generation

Sales alignment

Campaign execution

Marketing analytics

Content development

Leadership without direct reports

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Zoho Marketing

Pardot

Marketo

Job description

Build the campaigns. Generate the opportunities. Help shape what comes next.

Coredrive is looking for a Growth Marketing Director to build and run marketing programs that connect our consulting, technology services, and IFS expertise with organizations that need them. Your primary focus will be generating qualified leads and sales opportunities, supporting growth in new and existing accounts, and showing how marketing investment contributes to revenue.

Reporting to the SVP, Marketing & Alliances, this is a senior individual contributor role, initially without direct reports. You’ll set priorities and personally deliver campaigns, content, events, and reporting, working with sales, leadership, subject matter experts, technical operations, and IFS. You’ll build the processes the function needs and help shape how it grows as the business expands.

What You’ll Own

Demand Generation and Pipeline Growth

• Own and execute a demand generation plan aligned with sales priorities, target industries and accounts, revenue objectives, and the agreed marketing budget.
• Develop campaigns that attract new prospects, nurture interest, and create qualified opportunities across email, LinkedIn, digital channels, webinars, and events.
• Proactively identify opportunities to reach new buyers and expand existing accounts, turning market insights and client needs into targeted campaigns.
• Test messaging, audiences, offers, and channels; refine programs based on lead quality, conversion, cost, and pipeline contribution.

Hands-On Campaign Delivery

• Personally build and launch campaigns, including messaging, copy, audience selection, landing pages, forms, assets, and nurture workflows.
• Maintain a focused campaign calendar, prioritizing the programs most likely to create qualified opportunities within available time and resources.
• Take ownership of the details that make campaigns effective, from accurate targeting to clear calls to action and timely follow-up.

Sales Partnership and Enablement

• Work with sales to define ideal customer profiles, priority industries, target accounts, buying groups, and gaps in the pipeline.
• Translate sales needs into targeted campaigns, relevant content, and practical tools that help open doors and advance opportunities.
• Agree with sales on marketing-qualified lead (MQL) and sales-qualified lead (SQL) definitions, handoff ownership, follow-up expectations, and feedback on lead quality.
• Review MQL-to-SQL conversion and opportunity progression with sales, improving targeting and nurture based on why leads advance or stall.

IFS Partner Marketing and MDF

• Partner with the SVP, Marketing & Alliances on IFS co-marketing and market development fund (MDF) strategy.
• Identify opportunities to use MDF for campaigns and events that support shared commercial priorities.
• Coordinate funding requests, execution, budget tracking, and required evidence and reporting for funded activities.
• Build productive relationships and a regular working cadence with IFS marketing stakeholders to develop joint campaigns and generate opportunities.

Event Strategy and Execution

• Recommend the right mix of industry events, partner events, webinars, and targeted client experiences.
• Own planning and execution, including logistics, promotion, target-account meetings, sales coordination, and pre- and post-event campaigns.
• Develop engagement and follow-up plans that turn event participation into qualified sales conversations and opportunities.

Content and Digital Conversion

• Interview subject matter experts and turn their input into clear content that markets our expertise, services, and client business outcomes.
• Create and coordinate case studies, emails, social posts, service content, and sales materials.
• Keep the website and LinkedIn content current, credible, and focused on converting interest into inquiries.
• Improve digital visibility through SEO, relevant content, and evolving search practices.

Marketing Operations and Performance

• Own the marketing measurement process, working with technical operations to define and implement the CRM fields, data flows, attribution rules, and dashboards it needs.
• Use Zoho Marketing and HubSpot CRM to manage segmentation, lead capture, nurture, and campaign tracking, with clear data-quality responsibilities.
• Deliver monthly reporting linking campaigns, target audiences, and investment to MQLs, SQLs, opportunities, active pipeline, and closed-won revenue.
• Distinguish marketing-sourced from marketing-influenced opportunities, avoid double counting, and track campaign results as deals progress through the sales cycle.
• Manage campaign spend and recommend where to continue, change, or stop investing based on cost, conversion, pipeline, and revenue contribution.

What You Bring

• 8+ years of progressive B2B marketing experience, including ownership of a marketing or demand generation function.
• Experience in a professional services, consulting, or technology services business, with an understanding of how to market expertise and solutions through consultative sales cycles.
• Evidence of campaigns you personally built and ran, with measurable results in lead quality, conversion, pipeline, and revenue contribution.
• Experience setting marketing priorities while remaining directly involved in day-to-day execution.
• Strong sales partnership skills, with the ability to anticipate needs, challenge assumptions constructively, and turn commercial priorities into action.
• Hands-on proficiency with marketing automation and CRM platforms such as HubSpot, Zoho Marketing, Pardot, or Marketo.
• Strong writing skills and the ability to translate complex technical concepts into clear, buyer-focused messaging.
• Experience planning and delivering events, webinars, or partner marketing programs.
• Experience building reporting and attribution processes, managing budgets, and using campaign and funnel data to recommend investment decisions.
• The initiative and judgment to set priorities, bring ideas forward, and deliver in a growing business where processes are still taking shape.

Experience That Would Set You Apart

• Knowledge of enterprise applications, particularly Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), or Field Service Management (FSM).
• Familiarity with IFS Cloud or an enterprise software partner ecosystem. Prior IFS experience is an asset; services marketing experience is the priority.
• Experience developing and executing MDF-funded campaigns.
• Experience with account-based marketing and targeting enterprise buying groups.
• Practical skills in WordPress, landing page development, SEO, conversion optimization, and LinkedIn campaign tools.
• Practical use of AI and automation to improve research, content production, and campaign operations, supported by sound editorial judgment.

What Success Looks Like

First 90 days: Understand our services, buyers, and sales priorities; assess campaigns and tools; agree MQL/SQL definitions, baseline measures, and initial targets; launch priority campaigns and a first monthly performance report, with a plan to close reporting gaps.

First six months: Establish a consistent campaign rhythm and focused event and partner plan. Demonstrate progress against agreed targets for qualified leads, MQL-to-SQL conversion, and pipeline, with reliable campaign attribution and sales follow-up.

First year: Build repeatable demand generation with evidence of pipeline and closed-won revenue contribution, alongside sales. Show which investments to scale, change, or stop, and recommend the resources needed for the next stage of growth.

Why Join Coredrive?

You’ll have the opportunity to build a function, influence commercial priorities, and see the direct impact of your work. This role offers the autonomy to bring ideas forward, the ownership to execute them, and close collaboration with the people delivering our services and growing our business.

If you enjoy building the plan as much as delivering it and want your work to translate into real business opportunities, we’d like to hear from you.