Growth Marketing & Content Strategy Lead

BMO; Toronto; On-site; CAD 69,000 - 129,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Life insurance

Retirement savings plan

Accident insurance

Job summary

BMO Financial Group seeks a strategic, high-impact marketing leader to own InvestorLine content strategy and online engagement. You’ll drive lead generation, funnel performance, and acquisition across digital channels, partnering with Product, Digital, Analytics, SEO, Brand, and Compliance to deliver integrated programs.

With 6–10+ years in marketing, you will shape InvestorLine.com's strategy, navigate a complex stakeholder landscape, and evolve to broader digital customer experiences,

Qualifications

• Requires strong background in acquisition marketing, growth marketing, content strategy, and digital marketing.

Responsibilities

• Lead content strategy for InvestorLine.com and social channels to drive leads and brand awareness.
• Own and optimize digital experiences, including information architecture and content governance.
• Manage end-to-end marketing campaigns from planning to measurement and optimization.
• Collaborate with Product, Digital, Analytics, SEO, Brand, and Compliance to deliver integrated programs.
• Guide external agencies and vendors, ensuring quality and timely delivery.

Skills

Acquisition marketing

Content strategy

Digital marketing

Analytics & measurement

Cross-functional leadership

Stakeholder management

SEO & SEM

CMS/AEM

Content development

A/B testing

Education

Post-secondary degree in Marketing, Business, Communications, Advertising, or related discipline

Tools

Adobe Experience Manager (AEM)

Content Management System (CMS)

Job description

BMO Financial Group seeks a strategic, high-impact marketing leader to own InvestorLine content strategy and online engagement. You’ll drive lead generation, funnel performance, and acquisition across digital channels, partnering with Product, Digital, Analytics, SEO, Brand, and Compliance to deliver integrated programs.

With 6–10+ years in marketing, you will shape InvestorLine.com's strategy, navigate a complex stakeholder landscape, and evolve to broader digital customer experiences,