Growth & Market Development Manager

Brainstim Health; Vancouver; On-site; CAD 110,000 - 150,000; Full time

Job summary

BrainStim Health is a physician-led mental health organization expanding across Canada. We are hiring a Growth & Market Development Manager to build and lead a function connecting marketing, inquiries, assessment, treatment, referrals, and measurable growth.

This is a build role; you will create one. Your work will influence patient access, clinician referral pathways, and BrainStim’s national growth strategy, with responsibility for paid acquisition, SEO, content, CRM, and partnerships to drive

Qualifications

• 5+ years in growth, performance marketing, demand generation, partnerships, or business development
• Experience in healthcare or another regulated sector is an asset
• Strong capability in CRM, marketing automation, paid digital, analytics, and AI-enabled tools
• Demonstrated ability to build growth channels, improve conversion, or develop referral networks
• Builder mindset, comfortable creating systems, processes, and strategy from the ground up

Responsibilities

• Lead paid acquisition, SEO, website optimization, content strategy, email/lifecycle marketing, and CRM analytics
• Focus on measurable outcomes: qualified inquiries, progression to assessment/treatment, and cost per acquisition
• Identify bottlenecks in the patient journey and implement improvements
• Build referral relationships with family physicians, psychiatrists, psychologists, therapists, primary care clinics, and rehab providers
• Deliver education, outreach, webinars, and structured CRM follow-up
• Ensure clinicians clearly understand who we treat, when to refer, how to refer, and what happens to their patient

Skills

Paid acquisition

SEO

Website optimization

Content strategy

Email marketing

CRM analytics

Tools

Marketing automation tools

Analytics tools

Job description

BrainStim Health is a physician-led mental health organization delivering psychiatry, neuromodulation, ketamine-assisted therapy, and specialized programs for patients who need more than conventional care. With clinics across multiple provinces and continued national expansion, we are building a modern, outcomes‑driven growth engine for Canadian mental healthcare.

We are hiring a Growth & Market Development Manager to build and lead a function that connects marketing → inquiry → assessment → treatment → referral → measurable growth. This is a build role, you will not inherit a mature marketing department. You will create one.

Your work will directly influence patient access, clinician referral pathways, and BrainStim’s national growth strategy.

Key Responsibilities

• Lead paid acquisition, SEO, website optimization, content strategy, email/lifecycle marketing, and CRM analytics.
• Focus on measurable outcomes: qualified inquiries, progression to assessment/treatment, and cost per acquisition.
• Identify bottlenecks in the patient journey and implement improvements.
• Build referral relationships with family physicians, psychiatrists, psychologists, therapists, primary care clinics, and rehab providers.
• Deliver education, outreach, webinars, and structured CRM follow‑up.
• Ensure clinicians clearly understand who we treat, when to refer, how to refer, and what happens to their patient.

3. Partnerships & Communications

• Develop partnerships with healthcare organizations, professional groups, employers, and rehabilitation partners.
• Translate complex clinical services into clear, accessible messaging for patients, clinicians, and partners.
• Collaborate with internal teams to ensure consistent communication and brand alignment.

What Success Looks Like in Year One

• Increased volume of qualified patient inquiries at an improving acquisition cost
• Stronger and more consistent clinician referral activity
• New referral and partnership channels established
• Clear visibility into performance metrics and growth drivers

First 90 days: assess current channels, map the patient journey, establish baselines, identify gaps, and begin executing targeted improvements.

Qualifications

• 5+ years in growth, performance marketing, demand generation, partnerships, or business development
• Experience in healthcare or another regulated sector is an asset
• Strong capability in CRM, marketing automation, paid digital, analytics, and AI‑enabled tools
• Demonstrated ability to build growth channels, improve conversion, or develop referral networks
• A builder mindset, comfortable creating systems, processes, and strategy from the ground up

Why Join BrainStim

• Work directly with clinical and executive leadership
• Influence national growth strategy in a rapidly expanding organization
• See your work translate into improved access to care
• High visibility, meaningful responsibility, and room to build
• Flexibility to expand the role and compensation for exceptional candidates with proven healthcare growth experience