Marketing Director - Kits & Snacking

Maple Leaf Foods Inc.; Mississauga; On-site; CAD 140,000 - 190,000; Full time

Benefits offered by this job

Health and wellness benefits

Defined Contribution Pension Plan

Tuition reimbursement

Job summary

Maple Leaf Foods is seeking an entrepreneurial Marketing Director to act as General Manager for a high-growth Kits & Snacking portfolio. You will shape long-term strategy, identify new demand, and invest to define the next phase of growth in Canada and the U.S.

You will partner with Brand, RGM, Sales, Supply Chain and Operations to unlock opportunities and build a market-leading portfolio. If you thrive in ambiguity, influence senior leaders, and drive data-driven decisions, this is your role.

Qualifications

• 10+ years of progressive marketing leadership experience in CPG, food, retail or adjacent consumer industries.
• Proven track record in brand, category or business leadership with growth outcomes.
• Experience managing a P&L and making commercial investments.

Responsibilities

• Lead strategic direction and investment priorities for a fast-growing portfolio.
• Develop a breakthrough innovation pipeline and align across Brand, Revenue Growth Management, Sales and Operations.
• Own performance across Retail and Foodservice in Canada and the U.S., driving market share and profitability.
• Lead annual business planning with pricing, supply, and long-term growth in mind.
• Collaborate with key customers to translate consumer insight into winning category strategies.
• Partner with Finance, Operations and Marketing to bring breakthrough products to market.
• Align senior leaders behind a shared growth agenda to accelerate performance.
• Make bold, data-driven decisions in a dynamic category.

Skills

Marketing leadership

Brand strategy

P&L management

Cross-functional leadership

Innovation pipeline

Category growth

Job description

The Opportunity:

This role is a rare opportunity to lead one of Maple Leaf Foods' most exciting growth businesses.

Consumer needs are changing rapidly, creating enormous opportunity for businesses that can anticipate what's next. Our Kits & Snacking portfolio has strong momentum today as we lean into that opportunity, with ambitious plans to build upon and accelerate the performance of this business. Achieving our ambition will require bold thinking, deep consumer understanding and exceptional commercial leadership.

As Marketing Director, you'll operate as the General Manager of a growing business - shaping long-term strategy, identifying new sources of consumer demand, building a breakthrough innovation pipeline and making investment decisions that will define the next chapter of growth.

You'll partner across Brand, Revenue Growth Management, Sales, Supply Chain and Operations to unlock new opportunities and build a category that is redefining how Canadians snack and eat. If you're energized by high-growth environments, thrive in ambiguity and want to leave a visible mark on the future of a business, this is the opportunity for you.

Reason for vacancy: Existing Headcount

Why this role?

• Lead the future of one of Maple Leaf's fastest-growing businesses as we build on strong momentum and pursue an ambitious long-term growth agenda.
• Be the voice of the business, influencing where Maple Leaf invests to create the next wave of category growth.
• Operate with true General Manager accountability.
• Develop and execute breakthrough innovation in one of the most dynamic food categories.
• Build and develop a high-performing team while partnering across every major function of the organization.

Snapshot of a Day-in-the-Life:

• Lead one of Maple Leaf's highest-growth businesses by setting the strategic direction, investment priorities and innovation agenda that will unlock the portfolio's full potential.
• Develop a deep understanding of evolving consumer behaviours, customer needs and emerging food occasions to identify new sources of growth and build a bold multi-year innovation pipeline.
• Own the portfolio's performance across Retail and Foodservice in Canada and the U.S., delivering market share, volume, profitability and long-term business growth.
• Lead the annual business planning process, balancing consumer opportunity, customer priorities, pricing, supply, investment decisions and P&L performance to maximize growth, profitability, and strengthen competitive advantage.
• Collaborate with Sales and key customers to translate consumer insight into winning category strategies that drive mutual growth.
• Partner across Brand, Product Development, Revenue Growth Management, Operations, Supply Chain and Finance to bring breakthrough products to market and execute with excellence.
• Align senior leaders behind a shared growth agenda, influencing key decisions that accelerate business performance.
• Lead with agility in a rapidly evolving category, making bold, fact-based decisions that position the business for long-term success.

Candidate Profile:

We're looking for an entrepreneurial business leader who combines strategic thinking with a bias for action. This role is about building a business - not simply managing a portfolio. You'll be curious about consumers, energized by ambiguity and confident making difficult trade-offs that balance long-term brand building with short-term commercial performance. You're equally comfortable influencing senior leaders, coaching high-performing teams and making data-driven decisions that create lasting business impact.

What You’ll Bring:

• 10+ years of progressive marketing leadership experience within CPG, food, retail or adjacent consumer industries, with increasing responsibility for brand, category or business leadership.
• Proven success leading category strategy, innovation and portfolio growth.
• Demonstrated experience managing a P&L and making commercial investment decisions.
• Experience leading and developing high-performing teams.
• Strong cross-functional leadership with the ability to influence senior stakeholders and drive alignment across the organization.
• If you're excited by the opportunity to shape the future of a high-growth business, influence enterprise strategy and build brands that redefine how consumers snack and eat, we'd love to hear from you

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company - not just in Canada - but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

We’re a global food company with approximately 10,000 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team [e-mail] .

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position. Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team [e-mail] .