Growth-Focused Email Marketing Lead

SMART Technologies Inc.; Calgary; On-site; CAD 85,000 - 115,000; Full time

Job summary

SMART Technologies Inc. is seeking an Email Marketing & Growth Manager to own strategy, execution, optimization, and reporting for email programs.

You will work closely with Demand Generation, Product Marketing, Sales, and Data teams to translate priorities into high-performing, measurable campaigns that move prospects through the funnel. The role focuses on targeted email campaigns, automated journeys, audience segmentation, and growth strategies to improve engagement and lead quality while

Qualifications

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 5+ years of experience in email marketing, demand generation, marketing automation, CRM marketing, or a similar digital marketing role.
• Hands-on experience building, launching, and optimizing email campaigns, drip campaigns, nurture streams, automated journeys, and segmented audience programs.
• Strong understanding of demand generation, lead nurturing, funnel progression, campaign attribution, and how email supports MQL, SQL, opportunity, and pipeline outcomes.
• Hands-on experience managing and optimizing HubSpot (preferred) or similar marketing automation platforms, including workflows, segmentation, nurture programs, reporting, and CRM integrations.
• Strong analytical skills with the ability to interpret email performance, conversion data, campaign results, and funnel metrics.
• Experience with A/B testing, personalization, list hygiene, deliverability best practices, and consent/compliance requirements.
• Strong writing, editing, communication, collaboration, and stakeholder management skills, with the ability to translate campaign priorities into clear, compelling email programs.
• Experience in B2B, SaaS, technology, education, EdTech, or product-led organizations is an asset.
• Portfolio or work samples of email campaigns, nurture programs, or marketing content that demonstrate strong writing and campaign execution skills.

Responsibilities

• Develop and execute email marketing strategies that support demand generation, customer engagement, lead nurturing, and pipeline progression.
• Design, build, and optimize targeted email campaigns, drip campaigns, automated journeys, nurture streams, and trigger-based communications across priority audiences and segments.
• Support growth of opted-in audiences and lead acquisition through email programs, campaign integrations, landing page alignment, and audience conversion strategies.
• Partner with campaign owners, Demand Generation, Product Marketing, Sales, and Data teams to align email strategy with campaign goals, audience targeting, lead scoring, nurture strategy, and funnel conversion.
• Manage and optimize HubSpot (or equivalent MA platform), including workflows, audience segmentation, lead scoring, campaign attribution, reporting, data quality, and funnel progression insights.
• Use CRM, marketing automation, and audience data to segment contacts, personalize messaging, and improve campaign relevance, engagement, and conversion.
• Manage end-to-end email production, including brief intake, content coordination, list logic, setup, QA, launch, monitoring, optimization, and post-campaign reporting.
• Track and improve email performance across key metrics including deliverability, open rate, click-through rate, conversion rate, MQLs, SQLs, influenced pipeline, and campaign attribution.
• Conduct A/B testing and ongoing optimization of subject lines, creative, calls to action, landing-page alignment, send timing, workflow logic, and customer journeys.
• Own email platform health and optimization, including deliverability, database hygiene, consent management, automation governance, and scalable campaign operations.
• Partner with Digital, Data, and Operations teams to optimize marketing technology integrations, automation workflows, and email platform capabilities to improve efficiency, scalability, and campaign performance.
• Deliver clear performance insights and recommendations that show what is working, what needs adjustment, and where to invest next.

Skills

Email marketing

Demand generation

Marketing automation

CRM marketing

HubSpot

A/B testing

Personalization

Deliverability

List hygiene

Stakeholder management

Education

Post-secondary degree or diploma in Marketing, Communications, Business, or related field

Tools

HubSpot

Job description

SMART Technologies Inc. is seeking an Email Marketing & Growth Manager to own strategy, execution, optimization, and reporting for email programs.

You will work closely with Demand Generation, Product Marketing, Sales, and Data teams to translate priorities into high-performing, measurable campaigns that move prospects through the funnel. The role focuses on targeted email campaigns, automated journeys, audience segmentation, and growth strategies to improve engagement and lead quality while