Growth-Focused Cybersecurity Product Marketing Manager

Fortra; Canada; Vor Ort; CAD 80.000 - 100.000; Vollzeit

Zusammenfassung

Fortra is seeking a strategic and collaborative Product Marketing Manager to join our Marketing team. You will drive the growth of our cybersecurity product line by leading high-impact product marketing initiatives, focusing on sales enablement, competitive intelligence, analyst relations, product launches, and content marketing—prioritizing and executing projects to maximize business impact.

You will work closely with cross-functional teams across Marketing, Sales, and Product Management to

Qualifikationen

• Three years of experience with B2B cybersecurity preferred.
• Three years in B2B product marketing, product management, technical sales or support.
• Bachelor’s degree in business, computer engineering, cybersecurity, or related field.
• Strong time management, organization, and communication skills.
• Collaborative mindset with cross-functional work experience.

Aufgaben

• Enable sales and marketing with messaging that resonates with target personas and clearly communicates differentiated product value.
• Ongoing monitoring and analysis of industry trends and competitive landscape.
• Support demand generation with content ideas to engage target audiences.
• Support the sales team with materials, tools, presentations, and direct assistance.
• Own competitive intelligence for our cloud security solutions, and create internal and external materials to help support the sales organization.
• Serve as the marketing SME for Fortra’s cloud security products, recently acquired from Lookout.
• Contribute to marketing, product, and sales go-to-market strategy.
• Continuously refine and improve business analysis processes to enhance efficiency and outcomes.

Kenntnisse

B2B cybersecurity experience

Product marketing

Cross-functional collaboration

Communication skills

Strategic thinking

Ausbildung

Bachelor’s degree in business, computer engineering, cybersecurity, or related field

Jobbeschreibung

Fortra is seeking a strategic and collaborative Product Marketing Manager to join our Marketing team. You will drive the growth of our cybersecurity product line by leading high-impact product marketing initiatives, focusing on sales enablement, competitive intelligence, analyst relations, product launches, and content marketing—prioritizing and executing projects to maximize business impact.

You will work closely with cross-functional teams across Marketing, Sales, and Product Management to