Government & Higher Education Growth Marketing Manager

WaitWell; Calgary; Hybrid; CAD 75,000 - 110,000; Full time

Job summary

WaitWell, a Calgary-based SaaS company, is seeking a Government & Higher Education Growth Marketing Manager to drive expansion in these sectors across North America. In this hybrid role, you will develop strategic marketing campaigns and collaborate across teams. With up to 20% travel, this mid-senior role offers competitive salary and performance-based bonuses.

Benefits

Competitive salary

Performance-based bonus plan

Health and Dental benefits

Stock-option plan

Professional development opportunities

Qualifications

• 4+ years experience in B2B marketing roles, preferably in SaaS.
• Strong communication skills required.
• Experience with lead generation and ABM campaigns.

Responsibilities

• Execute marketing strategies for Government and Higher Education verticals.
• Plan marketing campaigns and manage presence at industry events.
• Deliver insights to product management regarding market needs.

Skills

B2B Marketing

ABM Campaigns

Communication

Data Analysis

Education

Bachelor’s degree in Marketing or Business

Tools

CRM and Marketing Automation Platforms

Job description

Government & Higher Education Growth Marketing Manager

Government & Higher Education Growth Marketing Manager

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This is a high-impact role focused on driving growth and expansion within the Government and Higher Education verticals across North America. You will lead marketing and outreach efforts for WaitWell in these sectors, identifying opportunities for strategic expansion, developing campaigns that generate qualified leads, and collaborating across teams to influence both revenue and product strategy. This role blends field marketing, ABM, content strategy, product feedback loops, and pipeline accountability.

Position Overview

This is a high-impact role focused on driving growth and expansion within the Government and Higher Education verticals across North America. You will lead marketing and outreach efforts for WaitWell in these sectors, identifying opportunities for strategic expansion, developing campaigns that generate qualified leads, and collaborating across teams to influence both revenue and product strategy. This role blends field marketing, ABM, content strategy, product feedback loops, and pipeline accountability.

Government and Higher Education Market Growth:

• Build and execute marketing strategies that expand WaitWell’s presence in Government (municipal offices, county offices, DMVs, police offices) and Higher Education (student services, financial aid, etc.)

• Identify and prioritize Government and Higher Education subsegments where WaitWell has a competitive edge.

• Collaborate with Sales to define target account lists and develop ABM programs that drive qualified pipeline

• Support the refinement of messaging for healthcare personas and buying groups.

Key Responsibilities:

• Execute healthcare-specific Account-Based Marketing (ABM) and lead generation campaigns using digital and field tactics.

• Plan and manage WaitWell’s presence at industry events (e.g., AAMVA, ISSP, NASFAA) including logistics, booth experience, lead capture, and follow-up strategy.

• Organize and host webinars, roundtables, and community-building experiences for healthcare buyers.

• Monitor trends in public service and student service delivery and queue management to support messaging and product development.

• Deliver vertical-specific insights to Product Management, ensuring alignment between market needs and product roadmap.

• Conduct research into competitors, emerging technologies, and regulatory shifts within Higher Education and Government.

• Collaborate with internal teams to refine personas, positioning, and pricing for Government and Higher Education verticals.

• Report on marketing program performance including MQLs, pipeline contribution, and event ROI.

Required Skills and Experience:

• Bachelor’s degree, preferably in marketing, public administration, or business.

• 4+ years experience in B2B marketing, preferably in B2G, SaaS, or enterprise tech.

• Experience planning and executing ABM campaigns, webinars, and event marketing.

• Strong knowledge of North American public service system workflows and challenges.

• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Clay, Make, Instantly and G2).

• Strong content and communication skills, both written and verbal.

• Data-driven mindset with experience analyzing marketing funnel performance.

• Ability to work cross-functionally with Sales, Product, and Customer Success teams.

• Self-starter with a growth mindset and a collaborative, entrepreneurial spirit.

What WaitWell Offers:

• Competitive salary

• Performance-based bonus plan

• Health and Dental benefits

• Stock-option plan

• Professional development and leadership opportunities

Location:

This is a hybrid position based in Calgary. WaitWell places a high value on teamwork, collaboration, and culture. A minimum of three days a week will be required at our Calgary office with the option to work remotely for the other two days. Extensive travel across North America (up to 20%) will be required for the role.

Why WaitWell?

WaitWell is a Calgary-based SaaS company helping public service, healthcare, and higher education organizations modernize service delivery through queue management, appointments, and payments. We’re a fast-growing team with big ambitions. You’ll work closely with experienced founders and a collaborative team, helping to shape strategy and execution in one of our fastest-growing verticals.

Ready to lead our healthcare growth?

Send your resume and cover letter to [e-mail] and let us know why you’d be a great fit for WaitWell. Please prepare your application without the use of AI. We love AI too and you’ll get to use it in the role, but we want to see your own unique communication style.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Legal

• Industries

  Software Development

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