Google Ads Specialist (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Remote; CAD 65,000 - 95,000; Full time

Job summary

Blacksmith Agency is seeking a Google Ads Specialist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will handle paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for multiple accounts, allocate budgets, bid strategies, testing, and campaign kill decisions.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Agency experience across multiple clients.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution with GA4, tag manager and platform pixels.
• 90 day and quarterly roadmaps for each client and the narrative behind the numbers.
• Account growth through retention, upsell and long-term relationships.

Skills

Agency experience

Client management

English communication

Tools

Google Ads

Meta Ads

GA4

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Google Ads Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Agency experience across several clients at once.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Clear spoken English with US clients on live calls.