Global Strategic Marketing Lead — Market Insights

Armstrong Fluid Technology; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

Armstrong Fluid Technology in Toronto is seeking a Global Program Manager – Strategic Marketing to shape our corporate market strategy and insights program. You will lead the creation of market sizing, VOC studies, and vertical segment strategies, partnering with Product, Marketing, and Sales to steer growth.

You will design scalable processes for market intelligence, influence executive decisions, and drive data-driven planning across geographies and product categories.

Qualifications

• 5–10 years of experience in Market Intelligence, Strategy, Product Marketing, or Insights (B2B/industrial tech).
• Strong research, market sizing, segmentation, and strategic analysis skills.
• Ability to build tools, dashboards, methods, and cross-functional processes from scratch.
• Excellent communication with strong visual and written storytelling skills.

Responsibilities

• Architect and operationalize how we collect, analyze, and activate market intelligence across regions and divisions.
• Develop scalable approaches to sizing markets, trends, and external signals for guidance to Product, Regional, and Executive leadership.
• Drive market monitoring capabilities, secondary research, and data partnerships to support growth decisions.
• Collaborate with marketing, product, sales, and executives to ensure data-driven planning and strategic alignment.

Skills

Market intelligence

Strategic marketing

Product marketing

Data-driven storytelling

Leadership

Cross-functional collaboration

Education

MBA

Engineering/Business background

Job description

Armstrong Fluid Technology in Toronto is seeking a Global Program Manager – Strategic Marketing to shape our corporate market strategy and insights program. You will lead the creation of market sizing, VOC studies, and vertical segment strategies, partnering with Product, Marketing, and Sales to steer growth.

You will design scalable processes for market intelligence, influence executive decisions, and drive data-driven planning across geographies and product categories.