Global Product Marketing Manager

Atlas

Canada

On-site

CAD 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Diverse and inclusive environment

Flexible PTO

Growth and development opportunities

Generous Parental Leave Program

Job summary

A leading technology company in Canada is looking for a Global Product Marketing Manager to drive product positioning, go-to-market strategies, and global adoption efforts. The ideal candidate has 5-7 years of experience in B2B SaaS product marketing, particularly in HR tech. This role offers a supportive work environment with ample growth opportunities and various benefits including flexible PTO and generous parental leave.

Qualifications

5-7 years of experience, with 3+ in global B2B SaaS product marketing.
Strong understanding of product marketing fundamentals.
Outstanding communicator with a strategic mindset.

Responsibilities

Craft value propositions and messaging frameworks.
Lead go-to-market strategies for new features.
Conduct market research and competitive analysis.

Skills

B2B SaaS product marketing experience

Product marketing fundamentals

Communication skills

Cross-department collaboration

Job description

Overview

As the Global Product Marketing Manager reporting into the VP, Global Growth Marketing, you will be the strategic voice of AtlasHXM’s product and service in the market. You will own positioning, messaging, and go-to-market strategies, aligning cross-functional teams to drive global adoption and revenue growth. This is a pivotal role bridging product innovation with customer needs across diverse geographies.

Key Responsibilities

Product Positioning & Messaging: Craft compelling value propositions and messaging frameworks tailored to buyer personas, and designed to drive new Atlas platform feature adoption.
Go-to-Market Strategy: Lead integrated launch plans for new features and product releases across global markets, working closely with Product, Sales, Customer Success, and Integrated Marketing teams. Including, collaborating with marketing intelligence on our positioning story to analyst and ranking sites.
Collaborate with marketing intel to conduct deep market research, competitive intelligence, and win/loss analysis to inform product direction and differentiation and be closely connected with the voice of our customer.
Partner with Sales Enablement to build global sales enablement tools including battle cards and product collateral as well as support key sales messaging.
Content Development: Collaborate with internal content team and performance marketing agency to create product-focused assets (eBooks, case studies, videos, thought leadership) that drive awareness and demand.
Lifecycle Marketing Support: Partner with Customer Success and Field Marketing to enhance customer experience and adoption throughout the lifecycle, including referral and expansion programs.
Performance Tracking: Define KPIs, measure campaign effectiveness, and iterate on strategies for continuous improvement.

Qualifications

5-7 years’ experience, with 3+ years of experience in global B2B SaaS product marketing, preferably in HR tech or EOR space
Strong understanding of product marketing fundamentals—positioning, competitor research, messaging, GTM, enablement
Outstanding communicator with a strategic mindset and a sharp eye for data and results
Comfortable working across time zones and cultures in a high-growth environment with a focus on cross-department collaboration
Passion for simplifying complexity and telling

This position description may not describe all duties, responsibilities, and skills associated with this position. It is intended to portray the major aspects of the job. Other duties or skills may be required.

What We Offer

The opportunity to work with a purpose — simplifying global expansion across borders and cultures
A diverse and inclusive environment
Country-specific benefits
Flexible PTO
Your birthday off and a day for you to volunteer and give back to the organization of your choice
Generous Parental Leave Program
Growth and development opportunities with access to a top learning content provider
The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.

Atlas Technology Solutions, Inc. is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Atlas is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Atlas are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Atlas will not tolerate discrimination or harassment based on any of these characteristics. Atlas encourages applicants of all ages.

Atlas will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities.

This role will be subject to a background check under local law after an employment offer has been made. Employment may be subject to results. In addition, references may be requested at the final stage of the process.

Seniority level