Global Digital Experience Specialist

Sun Life; Toronto; Hybrid; CAD 65,000 - 98,000; Full time

Benefits offered by this job

Hybrid work environment

15 vacation days per year

Benefits from day one

Career growth opportunities

Job summary

Sun Life is seeking a client-focused, data-driven Digital Marketing Specialist to enhance our corporate websites and digital experiences. You’ll collaborate across Marketing, Technology, Compliance and Business teams to deliver accessible and measurable digital solutions that support client needs.

The role emphasizes SEO, content discovery, AI-powered experiences and governance, with a focus on stakeholder management and project delivery in a hybrid environment.

Qualifications

• 3–5 years of experience in digital marketing, website management, or related disciplines.
• 3–5 years experience consulting with business stakeholders, aligning business needs with marketing tech capabilities.
• Bachelor's degree in Marketing, Business, Communications, Digital, or related field.
• Strong understanding of digital channels, including content discoverability, SEO/GEO, UX, accessibility, and optimization.
• Experience with enterprise content management systems and digital marketing technologies, with knowledge of web analytics and user feedback tools.
• Strong analytical, problem-solving, organizational, and project management skills.
• Excellent communication and stakeholder management to influence across teams.

Responsibilities

• Support Sun Life's corporate websites and digital properties, ensuring effective content, search, tools, and user experiences.
• Build strong relationships with global stakeholders and partner with Marketing, CX, UX, Technology, Data, Compliance to manage content workflows and digital solutions.
• Support and monitor SEO/GEO initiatives to improve discoverability across traditional and AI-powered search experiences.
• Support AI-powered digital experiences by monitoring feedback and coordinating enhancements with governance, privacy, and brand standards.
• Translate website needs into clear requirements, user stories and implementation plans with technology partners.
• Maintain processes and governance for onboarding and standards adherence.

Skills

Digital marketing

Stakeholder management

Analytical thinking

Project management

Content optimization

Education

Bachelor's degree in Marketing, Business, Communications, Digital

Tools

Adobe Analytics

Google Search Console

Adobe Experience Manager (AEM)

Job description

Sun Life is seeking a client-focused, data-driven Digital Marketing Specialist to enhance our corporate websites and digital experiences. You’ll collaborate across Marketing, Technology, Compliance and Business teams to deliver accessible and measurable digital solutions that support client needs.

The role emphasizes SEO, content discovery, AI-powered experiences and governance, with a focus on stakeholder management and project delivery in a hybrid environment.