Global Brand Strategy & Governance Manager

Sun Life Financial; Toronto; Hybrid; CAD 85,000 - 128,000; Full time

Benefits offered by this job

Flexible benefits

Hybrid work model

Inclusive, supportive work environment

Job summary

Sun Life Financial is seeking a Manager, Brand Strategy & Governance to lead brand governance, policy adherence and global brand initiatives. The role requires steering brand architecture and supporting global campaigns across digital channels.

You will build tools, manage corporate identity, and foster engagement with business partners while translating business strategies into brand opportunities in a hybrid workplace.

Qualifications

• University or college degree in Marketing, Business or Communications.
• MBA an asset.

Responsibilities

• Maintain Sunlife Brand Architecture.
• Build and maintain brand governance programs and brand policy adherence.
• Develop tools and resources to advance brand strategy (Playbooks, Quick Reference Guides).
• Support rollout of refreshed Sunlife brand across global markets.
• Manage Corporate ID (trademarks, domain names, legal coordination).
• Develop Employee Engagement programs to deepen brand understanding.
• Drive industry practices in global brand governance.
• Build relationships with key business partners and align brand with business strategies.
• Support development of global marketing campaigns across channels, with a focus on digital.

Skills

Brand governance

Relationship management

Project management

Strategic thinking

Education

University/college degree in Marketing, Business or Communications

MBA an asset

Job description

Sun Life Financial is seeking a Manager, Brand Strategy & Governance to lead brand governance, policy adherence and global brand initiatives. The role requires steering brand architecture and supporting global campaigns across digital channels.

You will build tools, manage corporate identity, and foster engagement with business partners while translating business strategies into brand opportunities in a hybrid workplace.