Specialist, Global Digital Channels

Sun Life Financial; Canada; Hybrid; CAD 65,000 - 98,000; Full time

Benefits offered by this job

Hybrid work environment

15 vacation days per year

Benefits from day one

Learning & development

Job summary

Sun Life Financial is seeking a data-driven Digital Channels Specialist to manage its corporate website portfolio, including Sunlife.com and related microsites. You will collaborate with Marketing, CX, UX, and Technology to deliver accessible, measurable digital experiences that align with business objectives and client needs.

The role requires 3–5 years in digital marketing or website management, with experience in CMS, analytics, and AI-powered experiences.

Qualifications

• 3-5 years of experience in digital marketing, website management, or related fields.
• Experience consulting with business stakeholders to align needs with marketing tech capabilities.
• Bachelor's degree in Marketing, Business, Communications, Digital, or related field.

Responsibilities

• Support Sun Life's corporate websites and digital properties with effective content, search, and user experiences.
• Collaborate with global stakeholders across Marketing, CX, UX, Technology, Data, Compliance to manage content workflows and delivery.
• Support and monitor SEO/GEO initiatives to improve content discoverability across search experiences.
• Assist AI-powered digital experiences by gathering feedback and coordinating enhancements.
• Translate website needs into clear requirements, user stories, acceptance criteria, and implementation plans for technology partners.
• Maintain governance, onboarding processes and documentation for efficient operations.

Skills

Digital marketing

SEO/Geo

Stakeholder management

Project management

Analytics

Content management

Education

Bachelor's degree in Marketing/Business

Tools

Adobe Analytics

Google Search Console

Adobe Experience Manager

HTML/CSS

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

Please note this is a 1-Year Contract opportunity

About the role

As Sun Life continues its journey to become a leading digital company, we are looking for a client-focused, data-driven digital marketing professional to help shape and optimize our corporate digital experiences. Reporting to the Manager, Global Digital Channels, the Specialist, Global Digital Channels will support the management and optimization of Sun Life's corporate website portfolio, including Sunlife.com, the intranet, and related corporate microsites, while supporting website operations, content discoverability, SEO/GEO, and emerging AI-powered experiences. This role partners with Marketing, Technology, Compliance, and Business teams to deliver accessible, measurable, and engaging digital experiences that support business objectives and client needs. The successful candidate brings digital marketing expertise, analytical thinking, project management capability, and strong stakeholder management skills to execute measurable initiatives across Sun Life’s corporate digital portfolio.

What will you do?

• Support Sun Life's corporate websites and digital properties, ensuring effective content, search, tools, and user experiences that support business and client needs.
• Build strong relationships with global stakeholders and partner with Marketing, CX, UX, Technology, Data, Compliance, and Centres of Excellence to manage content intake, publishing workflows, page updates, quality assurance, issue resolution and delivery of digital solutions.
• Support and monitor SEO/GEO initiatives to improve the discoverability of Sun Life’s corporate content across traditional and AI-powered search experiences.
• Support AI-powered digital experiences by monitor user feedback and conversation insights, coordinating enhancements, and ensuring alignment with governance, accessibility, privacy, content quality, and brand standards.
• Translate website needs into clear requirements, user stories, acceptance criteria, and implementation plans that support effective delivery with technology partners.
• Maintain effective processes, documentation, and governance practices to support efficient onboarding and adherence to governance standards.

What do you need to succeed?

• 3-5 years of experience in digital marketing, website management, digital experience management, or related disciplines.
• 3-5 years experience consulting with business stakeholders, aligning business needs with organizational marketing technology capabilities, and delivering effective digital solutions within defined timelines.
• Bachelor's degree in Marketing, Business, Communications, Digital, or a related field.
• Strong understanding of digital channels, including content discoverability, SEO/GEO, UX design, web accessibility, and digital experience optimization.
• Experience with enterprise content management systems and digital marketing technologies, with working knowledge of web analytics and user feedback tools.
• Strong analytical, problem-solving, organizational, and project management skills, with the ability to work independently, navigate ambiguity, and adapt to changing priorities.
• Excellent communication and stakeholder management skills with the ability to influence and collaborate across teams and manage multiple work streams.
• Working knowledge of web fundamentals, including CMS templates and components, metadata, tagging, redirects, and accessibility checks.

Preferred Skills

• Experience with enterprise content publishing workflows using Adobe Experience Manager (AEM) or similar CMS tools.
• Experience with Adobe Analytics, Google Search Console, or similar digital analytics platforms.
• Experience supporting AI-powered digital experiences, conversational interfaces, knowledge management, AI search, GEO, and/or content optimization initiatives.
• Experience in financial services, insurance, or another regulated industry and working within a global or matrixed organization.
• Experience with basic HTML/CSS troubleshooting.

What's in it for you?

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 15 vacation days per year
• Benefits from the day you join to meet the needs of you and your family
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health – mental, physical and financial

Base Pay

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Salary Range: 65,000/65 000 - 98,000/98 000

Job Category: Marketing

Posting End Date: 05/11/2026

Recent Awards

• We are honoured to be recognized as a 2022, 2023, 2024 and 2025 Best Workplaces in Canada by Great Place to Work® Canada
• Great Place to Work® list for Best Workplaces for #HybridWork 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada 2022
• Named “Best Places to Work” by Glassdoor, 2021 and 2023

Diversity & Inclusion

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues.

We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [e-mail].

Additional notes

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Join us

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