Specialist, Global Digital Channels

Sun Life Assurance Company of Canada; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Sun Life Assurance Company of Canada is seeking a digital marketing professional to manage Sunlife.com, the intranet, and corporate microsites. You will optimize content, SEO, and AI-powered experiences while partnering with Marketing, Technology, Compliance, and business teams to deliver measurable digital experiences aligned with business goals.

The role emphasizes content discoverability, governance, and collaboration across global stakeholders to support client needs with analytics-driven

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital or related field.
• 3–5 years of digital marketing, website management or digital experience roles.
• Experience coordinating with multiple stakeholders and delivering on timelines.
• Knowledge of content discovery, SEO/GEO, UX, accessibility and analytics.

Responsibilities

• Support corporate websites and digital properties to ensure effective content, search, and user experience.
• Collaborate with Marketing, CX, UX, Technology, Data, Compliance and Centers of Excellence to manage content workflows and publishing.
• Monitor and optimize SEO/GEO initiatives to improve discoverability of corporate content.
• Support AI-powered digital experiences by gathering user feedback and coordinating enhancements.
• Translate needs into clear requirements, user stories, acceptance criteria, and implementation plans with technology partners.
• Maintain governance, processes and documentation for onboarding and governance compliance.

Skills

Digital marketing

Website management

Stakeholder management

Project management

Analytical thinking

Content strategy

Education

Bachelor's degree (Marketing/Business/Communications/Digital)

Tools

Adobe Experience Manager

Adobe Analytics

Google Search Console

CMS tools

Job description

Job Description

Please note this is a 1-Year Contract opportunity

About the role

As Sun Life continues its journey to become a leading digital company, we are looking for a client-focused, data-driven digital marketing professional to help shape and optimize our corporate digital experiences.

Reporting to the Manager, Global Digital Channels, the Specialist, Global Digital Channels will support the management and optimization of Sun Life's corporate website portfolio, including Sunlife.com, the intranet, and related corporate microsites, while supporting website operations, content discoverability, SEO/GEO, and emerging AI-powered experiences. This role partners with Marketing, Technology, Compliance, and Business teams to deliver accessible, measurable, and engaging digital experiences that support business objectives and client needs.

The successful candidate brings digital marketing expertise, analytical thinking, project management capability, and strong stakeholder management skills to execute measurable initiatives across Sun Life's corporate digital portfolio.

What will you do?

• Support Sun Life's corporate websites and digital properties, ensuring effective content, search, tools, and user experiences that support business and client needs.
• Build strong relationships with global stakeholders and partner with Marketing, CX, UX, Technology, Data, Compliance, and Centres of Excellence to manage content intake, publishing workflows, page updates, quality assurance, issue resolution and delivery of digital solutions.
• Support and monitor SEO/GEO initiatives to improve the discoverability of Sun Life's corporate content across traditional and AI-powered search experiences.
• Support AI-powered digital experiences by monitor user feedback and conversation insights, coordinating enhancements, and ensuring alignment with governance, accessibility, privacy, content quality, and brand standards.
• Translate website needs into clear requirements, user stories, acceptance criteria, and implementation plans that support effective delivery with technology partners.
• Maintain effective processes, documentation, and governance practices to support efficient onboarding and adherence to governance standards.

What do you need to succeed?

• 3-5 years of experience in digital marketing, website management, digital experience management, or related disciplines.
• 3-5 years experience consulting with business stakeholders, aligning business needs with organizational marketing technology capabilities, and delivering effective digital solutions within defined timelines.
• Bachelor's degree in Marketing, Business, Communications, Digital, or a related field.
• Strong understanding of digital channels, including content discoverability, SEO/GEO, UX design, web accessibility, and digital experience optimization.
• Experience with enterprise content management systems and digital marketing technologies, with working knowledge of web analytics and user feedback tools.
• Strong analytical, problem-solving, organizational, and project management skills, with the ability to work independently, navigate ambiguity, and adapt to changing priorities.
• Excellent communication and stakeholder management skills with the ability to influence and collaborate across teams and manage multiple work streams.
• Working knowledge of web fundamentals, including CMS templates and components, metadata, tagging, redirects, and accessibility checks.

Preferred Skills

• Experience with enterprise content publishing workflows using Adobe Experience Manager (AEM) or similar CMS tools.
• Experience with Adobe Analytics, Google Search Console, or similar digital analytics platforms.
• Experience supporting AI-powered digital experiences, conversational interfaces, knowledge management, AI search, GEO, and/or content optimization initiatives.
• Experience in financial services, insurance, or another regulated industry and working within a global or matrixed organization.
• Experience with basic