Global Chief Operating Officer: Growth & Operations

Finlink Group; Vaughan; On-site; CAD 180,000 - 300,000; Full time

Job summary

Finlink Group is seeking a Chief Operating Officer to lead growth, profitability, and client performance across our international digital marketing operations. You will drive operational delivery, align teams across media buying, SEO, AI, and creative functions, and build scalable systems to sustain growth.

Reporting directly to executive leadership, you will manage global client relationships, expand our external portfolio, and implement data-led processes to optimize campaigns, reporting, and

Qualifications

• Experience leading and scaling a digital or performance marketing agency with P&L responsibility.
• Strong commercial track record with ownership of revenue, profitability, client acquisition, and account growth.
• Experience winning new business and turning opportunities into long-term client relationships.
• 12+ years of experience across operations, growth, marketing, or related leadership functions, including executive level.
• Experience managing international client operations, ideally across the US, LATAM, and European markets.
• History of leading multidisciplinary teams while coordinating contractors, agencies, and external partners.
• Broad knowledge across performance marketing disciplines, including paid media, organic growth, affiliate, social, creative, and brand, CRO, influencer marketing, and reputation management.
• Practical experience introducing AI, automation, analytics, or data-led processes into a growing organization.
• Experience within iGaming, online casino, sportsbook, social gaming, or closely related performance-driven environments.

Responsibilities

• Take overall ownership of operational performance, revenue, margins, and client growth across the division.
• Establish the priorities, processes, and operating rhythm needed to keep a growing international business moving efficiently.
• Bring together teams across Media Buying, SEO, ASO, AI Search, Affiliate Marketing, Social Media, Brand & Creative, CRO & Revenue Optimization, Influencer Marketing, and Reputation Management.
• Lead commercial growth, including pipeline development, new business opportunities, pitches, client expansion, and retention.
• Build strong relationships with clients, strategic partners, contractors, and other key stakeholders, ensuring expectations and delivery remain aligned.
• Oversee service delivery across international markets, particularly the US, LATAM, and Europe, adapting approaches to local market conditions, regulations, and client requirements.
• Set meaningful goals and measurable standards across teams, creating clear ownership around deadlines, performance, and results.
• Identify opportunities to use AI, automation, and technology to improve campaign management, reporting, content creation, and internal workflows.
• Use performance data to make practical commercial decisions — shifting investment, people, and resources toward the services, channels, and clients delivering the greatest value.
• Keep a close eye on key iGaming performance metrics, including ROAS, CPA, CAC, FTD, player LTV, conversion, and retention.
• Continuously improve the quality of strategic thinking, creative work, campaign execution, and overall client experience.
• Develop a culture where people take responsibility, move with urgency, solve problems, and are measured by outcomes rather than activity.
• Act as a senior representative of the business with major clients and partners, communicating recommendations and business decisions clearly and confidently.

Skills

P&L ownership

Strategic leadership

Operations excellence

Commercial growth

Client relationship management

International markets

AI & automation

Team leadership

Performance marketing

Digital marketing agency

Job description

Finlink Group is seeking a Chief Operating Officer to lead growth, profitability, and client performance across our international digital marketing operations. You will drive operational delivery, align teams across media buying, SEO, AI, and creative functions, and build scalable systems to sustain growth.

Reporting directly to executive leadership, you will manage global client relationships, expand our external portfolio, and implement data-led processes to optimize campaigns, reporting, and