Digital Growth Lead - Performance Marketing & Optimization

Medcan; Toronto; On-site; CAD 98,000 - 135,000; Full time

Job summary

Medcan, a leading clinic, seeks a Senior Manager of Digital Performance & Growth Marketing in Toronto to drive B2B and B2C acquisition, optimization, and analytics. You will lead paid media, CRO, SEO, and marketing analytics while partnering with Product, Sales, and Leadership to maximize revenue and growth.

The role requires strategic thinking, cross-functional collaboration, and a track record of delivering measurable growth through data-driven marketing strategies.

Qualifications

• 7-15 years of experience in performance marketing, growth marketing, digital strategy, or related disciplines.
• Demonstrated success developing and executing growth strategies with accountability for acquisition, conversion, and revenue outcomes.
• Deep expertise across paid media, website performance, conversion optimization, attribution, analytics, and marketing measurement.
• Proven experience managing significant marketing investments and optimizing performance across multiple products, channels, and audience segments.
• Strong understanding of website analytics, user behaviour analysis, experimentation, and conversion rate optimization.

Responsibilities

• Develop and own Medcan’s paid digital acquisition strategy across search, paid social, display, video, and emerging channels.
• Translate business priorities, growth targets, and product strategies into channel plans, investment recommendations, and annual marketing plans.
• Lead budget allocation and optimization decisions to maximize acquisition efficiency, revenue contribution, and product mix objectives.
• Identify new opportunities to drive growth across both B2C and B2B segments.
• Evaluate marketing investments and recommend strategies to improve customer acquisition costs, conversion performance, and return on marketing investment.
• Own performance measurement and optimization across the entire digital funnel, from initial engagement through to booking and revenue generation.
• Analyze conversion performance by product, audience, channel, sales pathway, and customer segment.
• Identify growth opportunities, friction points, and performance gaps impacting lead quality, conversion, and revenue outcomes.
• Diagnose performance drivers including traffic quality, messaging, user experience, sales follow-up, attribution, and product positioning.
• Establish and prioritize initiatives to improve lead quality, conversion rates, booking value, and acquisition efficiency.
• Partner with Sales and Product teams to identify opportunities to improve downstream conversion and business outcomes.
• Own Medcan’s website performance strategy, ensuring the site effectively supports acquisition, conversion, and business goals.
• Monitor website traffic, user behaviour, conversion pathways, and engagement trends across key customer journeys.
• Identify opportunities to improve site performance, booking flows, landing pages, content architecture, and user experience.
• Lead conversion rate optimization initiatives, including testing roadmaps for landing pages and key user journeys.
• Oversee technical SEO priorities, site health, and organic growth opportunities in partnership with internal teams and external vendors.
• Partner closely with Digital Experience stakeholders to prioritize enhancements that improve conversion and overall website effectiveness.
• Establish and evolve marketing performance frameworks that connect investment, acquisition, conversion, and revenue outcomes.
• Own performance reporting across CAC, CPL, ROAS, conversion rates, lead quality, marketing-attributed revenue, and customer acquisition metrics.
• Develop dashboards and scorecards that provide actionable visibility into business performance across products, channels, and audience segments.
• Lead regular business reviews and communicate trends, risks, opportunities, and recommendations to senior leadership.
• Translate complex data into clear insights and strategic recommendations that drive business decisions.
• Serve as the senior subject matter expert for digital growth, performance marketing, website optimization, and marketing analytics.
• Partner with leaders across Sales, Product, Digital Experience, Operations, and Marketing to align growth strategies and priorities.
• Build strong feedback loops between marketing performance, sales outcomes, client behaviour, and product strategy.
• Lead Medcan’s agency relationships, ensuring strategic recommendations, execution, testing, reporting, and performance outcomes align to business objectives.
• Drive a disciplined testing and learning agenda across channels, audiences, creative, offers, landing pages, and customer journeys.
• Lead, coach, and develop team members responsible for performance reporting, analytics, testing, website optimization, and campaign execution.
• Establish clear priorities, accountability measures, development plans, and performance expectations.
• Foster a culture of curiosity, accountability, experimentation, and continuous improvement.
• Build scalable processes and capabilities that strengthen Medcan’s long-term digital growth function.

Skills

Performance marketing

Growth marketing

Digital strategy

Analytics

Stakeholder management

Job description

Medcan, a leading clinic, seeks a Senior Manager of Digital Performance & Growth Marketing in Toronto to drive B2B and B2C acquisition, optimization, and analytics. You will lead paid media, CRO, SEO, and marketing analytics while partnering with Product, Sales, and Leadership to maximize revenue and growth.

The role requires strategic thinking, cross-functional collaboration, and a track record of delivering measurable growth through data-driven marketing strategies.