Senior Performance Marketing Lead | Multi-Million Budget

Finlink Group; Vaughan; On-site; CAD 100,000 - 140,000; Full time

Job summary

Finlink Group is seeking a Senior Performance Marketing Manager to own user acquisition across a portfolio of client accounts. This hands-on role requires deep expertise in paid acquisition, managing multi‑million monthly budgets, and turning data into actionable strategies.

You will work with creative teams and clients to scale campaigns across Meta, Google, TikTok, Snapchat, and programmatic platforms, driving efficiency and growth while reporting on ROAS and other KPIs.

Qualifications

• 5+ years hands-on experience in performance marketing or user acquisition.
• Strong expertise in Meta Ads with experience scaling high-spend campaigns.
• Experience managing multi-million-dollar media budgets and delivering measurable performance.
• Experience overseeing multiple accounts for different clients without losing sight of goals.
• Solid knowledge of web/desktop acquisition, CRO, landing-page testing, and conversion event strategy.
• Practical understanding of Meta Conversions API, server-side tracking, and server-to-server postbacks.
• Strong analytical skills to interpret data, assess tests, and make clear recommendations.
• Excellent communication to present performance results to clients and senior decision-makers.

Responsibilities

• Take ownership of user acquisition results across multiple client accounts, with performance measured against ROAS and cost-per-FTD targets.
• Establish performance goals with clients and internal leadership, track progress, and act quickly when campaigns fall short.
• Develop, launch, manage, and optimize campaigns across Meta, TikTok, Snapchat, Google, and programmatic platforms.
• Manage multi-million-dollar monthly media budgets, determining where spend should be adjusted based on performance.
• Continuously improve campaign efficiency through audience strategy, bidding, placements, account structure, and creative rotation.
• Build a disciplined experimentation process covering audiences, creative concepts, placements, landing pages, and other key elements of the acquisition funnel.
• Work closely with internal art and motion teams to establish creative priorities and testing briefs.
• Take responsibility for the accuracy and reliability of conversion and attribution tracking, including Meta Conversions API, server-side tracking, and server-to-server postbacks.
• Develop reporting that connects the entire acquisition journey from impression through conversion and deposit, including cohort and lifetime-value analysis.
• Regularly communicate performance insights, challenges, opportunities, and recommendations to clients and senior stakeholders.
• Identify opportunities to introduce AI and automation into campaign management, reporting, analysis, and creative workflows.
• Stay ahead of changes to advertising platforms, privacy requirements, attribution models, and policy updates.
• Explore and test emerging channels and new acquisition opportunities where they can contribute meaningful growth.

Skills

Performance marketing

Meta Ads

Data analysis

Client management

Tools

AppsFlyer

Adjust

Branch

Job description

Finlink Group is seeking a Senior Performance Marketing Manager to own user acquisition across a portfolio of client accounts. This hands-on role requires deep expertise in paid acquisition, managing multi‑million monthly budgets, and turning data into actionable strategies.

You will work with creative teams and clients to scale campaigns across Meta, Google, TikTok, Snapchat, and programmatic platforms, driving efficiency and growth while reporting on ROAS and other KPIs.