Global Brand Strategy Lead

McCain Foods; Toronto; Hybrid; CAD 98,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Retirement benefits

Paid leave support

Well-being programs

Job summary

McCain Foods in Toronto is seeking a Senior Manager, Global Brand & Communications to shape and execute brand strategy for the global snacking portfolio. You will lead master campaigns, adapt assets for markets, and collaborate with regional teams and agencies to drive growth.

You will apply analytics, budget management, and AI-enabled tools to optimize campaigns, while guiding a high-performing team in a hybrid, fast-paced environment.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 7+ years in progressive brand management or marketing, ideally in CPG/food.
• Experience creating brand strategies and architecture in global/multi-market environments.
• Proven track record with creative, media, and agency partners to drive results.
• Strong analytics, measurement frameworks, and ROI assessment.

Responsibilities

• Develop and evolve the global brand equity strategy for McCain’s snacking portfolio.
• Lead global master campaigns and creative platforms, including strategy and assets.
• Support regional campaign activation with strategy, adaptation, and execution guidance.
• Manage relationships with global creative agency of record and key partners.
• Develop digital brand experiences across global channels and new media platforms.
• Design and manage global brand tracking programs and KPI methodologies.
• Oversee brand marketing budget and optimize investments with ROI analysis.
• Own and maintain global brand architecture, positioning, and audience strategies.
• Define and steward global visual identity, guidelines, and design systems.
• Lead governance processes, align regions, and ensure brand consistency.
• Mentor and develop a high-performing marketing team.

Skills

Brand management

Analytics

Budgeting

AI tools

Stakeholder mgmt

Leadership

Communication

Global/ multi-market

Education

Bachelor’s degree

Tools

AI tools

Marketing tech

Analytics software

CRM

Job description

McCain Foods in Toronto is seeking a Senior Manager, Global Brand & Communications to shape and execute brand strategy for the global snacking portfolio. You will lead master campaigns, adapt assets for markets, and collaborate with regional teams and agencies to drive growth.

You will apply analytics, budget management, and AI-enabled tools to optimize campaigns, while guiding a high-performing team in a hybrid, fast-paced environment.