Senior Manager, Global Brand & Communications

McCain Foods; Toronto; Hybrid; CAD 98,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Retirement benefits

Paid leave support

Well-being programs

Job summary

McCain Foods in Toronto is seeking a Senior Manager, Global Brand & Communications to shape and execute brand strategy for the global snacking portfolio. You will lead master campaigns, adapt assets for markets, and collaborate with regional teams and agencies to drive growth.

You will apply analytics, budget management, and AI-enabled tools to optimize campaigns, while guiding a high-performing team in a hybrid, fast-paced environment.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 7+ years in progressive brand management or marketing, ideally in CPG/food.
• Experience creating brand strategies and architecture in global/multi-market environments.
• Proven track record with creative, media, and agency partners to drive results.
• Strong analytics, measurement frameworks, and ROI assessment.

Responsibilities

• Develop and evolve the global brand equity strategy for McCain’s snacking portfolio.
• Lead global master campaigns and creative platforms, including strategy and assets.
• Support regional campaign activation with strategy, adaptation, and execution guidance.
• Manage relationships with global creative agency of record and key partners.
• Develop digital brand experiences across global channels and new media platforms.
• Design and manage global brand tracking programs and KPI methodologies.
• Oversee brand marketing budget and optimize investments with ROI analysis.
• Own and maintain global brand architecture, positioning, and audience strategies.
• Define and steward global visual identity, guidelines, and design systems.
• Lead governance processes, align regions, and ensure brand consistency.
• Mentor and develop a high-performing marketing team.

Skills

Brand management

Analytics

Budgeting

AI tools

Stakeholder mgmt

Leadership

Communication

Global/ multi-market

Education

Bachelor’s degree

Tools

AI tools

Marketing tech

Analytics software

CRM

Job description

Position Title:

Senior Manager, Global Brand & Communications

Position Type:

Regular - Full-Time

Requisition ID:

44449

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About The Role.

The Senior Manager, Global Brand & Communications is a key driver of McCain’s global snacking portfolio, responsible for shaping and executing brand strategy, architecture, campaign development, and performance measurement across markets. This role combines strategic thinking, creativity, analytical rigor, and commercial acumen to drive brand growth and business results. Fueled by a passion for consumers, customers, and category leadership, the Senior Manager will ensure consistent, effective execution of global brand initiatives while partnering closely with regional teams and agency partners worldwide.

We're looking for a resourceful, forward-thinking marketing leader who brings entrepreneurial energy, thrives in a fast-paced environment, embraces AI-enabled ways of working, and excels at building relationships across a global organization.

What You’ll Be Doing.

• Develop and evolve the global brand equity strategy for McCain’s snacking portfolio.
• Lead the development of global master campaigns and creative platforms, including strategy, creative concepts, hero assets, adaptations, social content, and activation-ready toolkits.
• Partner with regional teams to support campaign activation in markets with limited snacking marketing resources through strategy development, creative adaptation, and execution guidance.
• Manage and strengthen relationships with the global creative agency of record and other key marketing partners.
• Develop and enhance digital brand experiences across global online channels and emerging media and technology platforms.
• Design and manage global brand tracking programs, including KPI development, measurement methodologies, and actionable brand health insights.
• Oversee the global brand marketing budget and optimize investment decisions through data-driven analysis and ROI measurement.
• Own and maintain the global brand architecture, including masterbrand, sub-brand, portfolio hierarchy, positioning, value propositions, and audience strategies.
• Define and steward the global visual identity system, including brand guidelines, packaging principles, design systems, photography standards, and tone of voice.
• Lead marketing governance processes, facilitate global marketing forums, align regional teams, and ensure brand consistency across markets.
• Serve as the global brand steward, providing guidance on content localization, asset adaptation, and adherence to global brand standards.
• Lead, coach, and develop a high-performing team while fostering a culture of learning, engagement, and collaboration.
• Partner with Corporate Communications and regional teams to support crisis and reputation management efforts and uphold brand integrity globally.

What You’ll Need To Be Successful.

• Bachelor’s degree in Business, Marketing, or a related field.
• 7+ years of progressive brand management or marketing experience, preferably within the consumer packaged goods (CPG), food, or related industries.
• Experience developing and implementing brand strategies and brand architecture within a global or multi-market environment.
• Demonstrated success managing creative, media, and external agency partners to deliver business results.
• Strong understanding of marketing analytics, measurement frameworks, brand tracking, and ROI assessment.
• Financial acumen with experience managing budgets and optimizing marketing investments.
• Experience leveraging AI-enabled tools, digital technologies, and marketing technology platforms to improve effectiveness and efficiency.
• Strong stakeholder management and relationship-building skills in a global matrix environment.
• Previous people leadership experience with a track record of developing talent and building high-performing teams.
• Excellent written, verbal, presentation, and communication skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

About The Team.

The Global Snacking Marketing team is responsible for advancing McCain’s snacking brand portfolio across international markets. Working closely with regional marketing leaders, cross-functional partners, agencies, and commercial teams, the team drives global brand strategy, campaign development, innovation, and growth. This role leads and develops marketing talent while ensuring alignment, consistency, and effectiveness across the global snacking organization.

About McCain.

Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Leadership principles.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.

At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain Experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.

Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person. It helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.

Compensation Package

$97,500.00 - $130,000.00 CAD annually + Bonus Eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.

Benefits:

• health coverage (medical, dental, vision, prescription drug)
• retirement savings benefits
• leave support including medical, family and bereavement
• Well‑being programs include vacation and holidays, company-supported volunteering time, and mental health resources

Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know, and we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.

Job Family:

Marketing

Location(s):

CA - Canada : Ontario : Toronto

Company:

McCain Foods (Canada)