Sr. Manager, Brand Building & IMC - Foodservice

McCain Foods; Toronto; Hybrid; CAD 108,000 - 144,000; Full time

Benefits offered by this job

Health coverage

Retirement savings

Paid leave

Vacation & holidays

Volunteer time

Mental health resources

Job summary

McCain Foods is seeking a Sr. Manager of Brand Building & IMC for Foodservice in Canada.

You will lead integrated marketing communications, guide brand strategies, and partner with agencies to deliver data-driven programs that strengthen brand equity and drive business results. In this role, you’ll collaborate with internal teams and external partners, manage campaigns end-to-end, and drive learning agendas while maintaining a culture of innovation and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field; MBA preferred.
• 7+ years in marketing/IMC or brand-building in the CPG industry.
• Foodservice marketing experience is preferred.
• Experience leading omni-channel programs including paid media, earned media, social, partnerships.
• Strong strategic thinking and leadership presence with cross-functional influence.

Responsibilities

• Lead integrated planning for Foodservice brands from briefing through execution, measurement, and post-campaign learning.
• Develop and execute IMC strategies across brand-equity-focused Foodservice brands including creative, media, partnerships, and production.
• Guide product-focused Foodservice brands through the integrated marketing process with budgets, timelines, deliverables, and channels.
• Partner with brand teams to create clear agency briefs addressing consumer needs, brand ambitions and business challenges.
• Collaborate with media agencies to develop data-driven, full-funnel strategies across paid, owned, and earned channels.

Skills

Integrated Marketing

Brand Strategy

Stakeholder Management

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

PowerPoint

Excel

Job description

Position Title: Sr. Manager, Brand Building & IMC - Foodservice

Position Type: Regular - Full-Time

Requisition ID: 44302

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About The Role.

Reporting to the Director Brand Building and IMC, the Sr. Manager Brand Building & IMC - Foodservice is a dynamic marketing leader and strategic partner to the North America Foodservice marketing organization. This role plays a critical part in shaping brand-building strategies, driving integrated marketing communications (IMC), and ensuring executional excellence across key Foodservice brands. Working closely with brand teams, agency partners, and cross-functional stakeholders, you will lead the development and execution of impactful, insight-driven marketing programs that strengthen brand equity, drive business results, and advance marketing effectiveness.

What You’ll Be Doing.

• Lead the integrated planning process for Foodservice brands, from campaign briefing through execution, measurement, and post-campaign learning.
• Develop and execute integrated marketing communications strategies for brand-equity-focused Foodservice brands, including creative development, media planning, partnerships, earned media, and production.
• Guide product-focused Foodservice brands through the integrated marketing process, ensuring alignment across budgets, timelines, deliverables, and channels.
• Partner with brand teams to create clear, inspiring, and strategically grounded agency briefs that address consumer needs, brand ambitions, and business challenges.
• Collaborate with media agency partners to identify target audiences and develop data-driven, full-funnel media strategies across paid, owned, and earned channels.
• Build strong relationships with internal stakeholders and external agency partners to deliver best-in-class marketing programs and maximize business impact.
• Influence and advise cross-functional teams including Brand Marketing, Consumer Insights, Shopper Marketing, and agency partners through strategic recommendations and thought leadership.
• Drive executional excellence by managing timelines, facilitating collaboration, connecting integrated agency teams, and ensuring successful campaign delivery.
• Develop and execute a campaign effectiveness learning agenda, leveraging insights and measurement to improve future marketing performance.
• Educate teams on evolving marketing trends, media best practices, consumer behavior, and Foodservice industry insights while fostering a culture of innovation, curiosity, and continuous improvement.

What You’ll Need To Be Successful.

• Bachelor’s degree in Marketing, Advertising, Business, or a related field required; MBA preferred.
• 7+ years of marketing, integrated marketing communications (IMC), or brand-building experience within the Consumer Packaged Goods (CPG) industry.
• Foodservice marketing experience preferred.
• Demonstrated experience leading internal and agency teams through full-funnel, omni-channel marketing programs, including paid media, earned media, social media, experiential marketing, partnerships, creator/influencer programs, shopper marketing, and brand activations.
• Strong strategic thinking skills with the ability to balance big-picture vision and detailed execution.
• Proven track record translating consumer insights into impactful marketing strategies and business results.
• Exceptional relationship-building and influencing skills with the ability to engage cross-functional teams and external partners.
• High emotional intelligence, self-awareness, and leadership presence that fosters collaboration and positive team dynamics.
• Ability to adapt and thrive in fast-paced, complex, and ambiguous environments while maintaining accountability and focus on results.
• Strong project management and organizational skills with the ability to manage multiple priorities and deliver projects on schedule.
• Proficiency in Microsoft PowerPoint, Excel, and Word.
• Passion for consumer behavior, food trends, innovation, and continuous learning.

About The Team.

The Brand Building & Foodservice team serves as a strategic center of excellence supporting McCain’s North America Foodservice marketing organization. The team partners closely with Brand Marketing, Consumer Insights, Shopper Marketing, media agencies, and creative partners to deliver integrated marketing programs that build strong brands and drive business growth. This role is highly collaborative and influential, helping teams maximize marketing effectiveness while championing consumer-centric and data-driven decision making.

About McCain.

Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Leadership principles.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.

At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain Experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.

Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.

Compensation Package: $107,600.00 - $143,500.00 CAD annually + Bonus Eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.

Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know, and we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.

Job Family: Marketing

Location(s): CA - Canada : Ontario : Toronto

Company: McCain Foods (Canada)