Senior Brand Strategy & Governance Manager

Sunlife; Southwestern Ontario; Hybrid; CAD 85,000 - 128,000; Full time

Benefits offered by this job

Flexible Benefits

Hybrid work model

Best Workplaces in Ontario 2026

Canada Order of Excellence for Mental 

Health & well-being focus

Job summary

Sun Life is a global financial services company focused on helping Clients achieve lifetime financial security and healthier lives. The Manager, Brand Strategy & Governance reports to the Director, Global Brand Strategy and steers our brand architecture, governance, and campaigns across markets.

You will collaborate with senior leaders to translate business goals into brand initiatives, develop playbooks and reference guides, and support a refreshed brand rollout with a strong emphasis on

Qualifications

• University or college degree in Marketing, Business or Communications. MBA an asset.

Responsibilities

• Maintain the role of the Sunlife Brand Architecture
• Build and maintain Sunlife’s brand governance programs including Brand and creative review process, develop and manage adherence to brand policies, establish appropriate brand training programs
• Develop and evolve new and existing tools and resources to advance the brand strategy including Playbooks, Quick Reference Guides, etc.
• Support the rollout and implementation of the refreshed Sunlife brand across global markets.
• Manage Corporate ID (global trademark, searches, registrations, domain names, working with legal, brand monitoring vendor)
• Develop Employee Engagement programs (identify employee engagement opportunities to deepen the understanding and alignment to the brand)
• Drive industry-setting practices and trends related to brand governance for a global organization
• Build and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignment
• Support development of global marketing campaigns across all channels, with a focus on digital

Skills

Relationship management

Communication

Leading through influence

Problem solving

Organization and project management

Business knowledge

Education

University or college degree in Marketing, Business or Communications

MBA

Job description

Sun Life is a global financial services company focused on helping Clients achieve lifetime financial security and healthier lives. The Manager, Brand Strategy & Governance reports to the Director, Global Brand Strategy and steers our brand architecture, governance, and campaigns across markets.

You will collaborate with senior leaders to translate business goals into brand initiatives, develop playbooks and reference guides, and support a refreshed brand rollout with a strong emphasis on