Manager, Brand Management

Sun Life of Canada - Corporate; Toronto; Hybrid; CAD 85,000 - 128,000; Part time

Benefits offered by this job

Flexible Benefits

Networking opportunities

Job summary

Sun Life is seeking a Manager, Brand Management for a 12-month contract to lead brand strategy and governance. You will oversee brand architecture, global creative direction and essential campaigns across markets.

Ideal candidates have 6–8 years in progressive marketing roles, a marketing/communications background, and strong partner management skills. This hybrid role supports flexible benefits and collaboration with senior leaders.

Qualifications

• Bachelor-level education in marketing or communications.
• Strong knowledge of brand management principles and processes.
• Proven ability to influence senior leaders and drive brand initiatives.

Responsibilities

• Maintain Sun Life Brand Architecture and logo library oversight.
• Support development of brand tools, playbooks and reference guides.
• Ensure consistent global brand delivery across markets and groups.
• Manage Corporate Identity, trademarks, domain names and branding vendors.
• Develop employee engagement programs to deepen brand understanding.
• Build relationships with key partners and align brand with business strategy.

Skills

Brand management

Stakeholder engagement

Brand strategy

Leadership

Education

Marketing/Business/Communications degree

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

12 MONTH CONTRACT OPPORTUNITY

The Manager, Brand Management reports to the Director, Global Brand Strategy in Global Marketing. The successful candidate is an experienced professional with a background in brand strategy and management. They will be instrumental in helping steer our overall brand strategy, including supporting our brand architecture, global creative direction and key campaigns.

What will you do?

• Maintain the role of the Sun Life Brand Architecture (Lead adherence and understanding of the Brand Architecture Playbook, support next level product/program architecture criteria, manage logo assessments and the logo library)
• Support the development of new and existing tools and resources to advance the brand strategy including playbooks, quick reference guides, training etc.
• Support the consistent delivery of the global Sun Life brand across all markets and business groups
• Manage Corporate ID (Global trademark, searches, registrations, domain names, working with Legal, brand monitoring vendor)
• Develop employee engagement programs (Identify employee engagement opportunities to deepen the understanding and alignment to the Brand Platform)
• Build and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignment

What do you need to succeed?

• University or college degree in Marketing, Business or Communications
• Minimum of six to eight years of progressive marketing experience
• Brand agency experience is an asset
• Knowledge of brand management principles, best practices, and processes
• Relationship management and consulting: Strong partnering approach to build and maintain relationships with key business partners, Exercise diplomacy, mediation, and a consultative, collaborative approach, especially when dealing with senior leaders
• Business knowledge: Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignment
• Communication: Ability to articulate recommended strategies and positions backed by factual content; Demonstrated communication and writing skills
• Leading through influence: Guide project team without direct management authority; hold stakeholders accountable to the brand; communicate goals and plans effective to business partners
• Problem solving: Results oriented and decisive while managing in a complex environment
• Organization and project management: Proven track record of successfully operating in a matrix environment; effectively manage multiple projects and tasks; budget management

What's in it for you?

• The opportunity to move along a variety of career paths with amazing networking potential
• Flexible Benefits from the day you join to meet the needs of you and your family

We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential

We’re honoured to be recognized as a 2026 Best Workplaces in Ontario by Great Place to Work® Canada

We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues.

We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [e-mail].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 85,000/85 000 - 128,000/128 000

Job Category: Marketing

Posting End Date: 07/11/2026

Shine together At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Make life brighter We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world. Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new