Manager, Marketing Analytics and Insights

Sun Life; Toronto; Hybrid; CAD 85,000 - 128,000; Full time

Benefits offered by this job

Hybrid work environment

You Give, We Give program

Care Days and Sick Days

Job summary

Sun Life is seeking a seasoned Marketing Analytics & Insights Manager to drive data-driven growth for our external digital funnel. You’ll own dashboards, KPIs, and cross-functional collaboration with SEO/SEM, paid media, and social teams to optimize campaigns and forecasts.

You will translate complex data into actionable business insights, influence senior stakeholders, and contribute to strategic investment decisions. A hybrid work model and competitive benefits support your role.

Qualifications

• 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions.
• University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset.
• Experience in life insurance/wealth management or other financial services industry.
• Expertise in visual analytics and design principles.
• Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint.

Responsibilities

• Own data & insights for the External Digital Funnel, including web, paid, organic search, LLM discoverability & social media.
• Track paid funding performance over time, highlighting opportunities and misses/exceeds.
• Provide a single source of truth for external digital teams and agency partners to optimize campaigns.
• Identify trends in organic search & social media performance and share of voice related to media spend.
• Partner with SEO and SEM teams to optimize engines and lead A/B testing agenda.
• Define & analyze core marketing KPIs (impressions, visits, clicks, leads, CPC, CPA).
• Prepare data insights and reporting for senior leadership; translate data into recommendations.
• Assist in developing business cases and financial models for new initiatives.
• Leverage analytics to improve user experience on owned channels; drive investment prioritization.
• Champion a test-and-learn strategy to scale digital content nationally.

Skills

Digital marketing

Analytics

Strategy development

Business growth

Communication

Presentation skills

Education

University degree in Business/Marketing

MBA or Digital Analytics certification (asset)

Tools

Adobe Analytics

Adobe Target

Microsoft Excel

Tableau

PowerPoint

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description: The Growth & Performance team within Sunlife's Client Experience Office is continuously launching and testing new ideas, platforms, and solutions to generate new leads and identify opportunities for existing clients and group members. The Manager, Marketing Analytics & Insights will be responsible for managing marketing analytics, external digital funnel performance metrics, and providing data-driven insights to support Sunlife's strategic growth initiatives.

What will you do?

• Own data & insights for our External Digital Funnel, including web, paid, organic search, LLM discoverability & social media
• Track paid funding performance over time, highlighting areas of opportunity and where targets were missed or exceeded
• Provide a single source of truth for the external digital teams and agency partners to continuously optimize our digital marketing campaigns
• Identify trends in organic search (branded and generic) & social media performance and share of voice as it relates to media spend and seasonality
• Partner with SEO and SEM teams to continuously optimize & enhance our engines and lead the A/B testing agenda
• Define & analyze core marketing KPIs (impressions, page visits, clicks, leads & visit to lead conversion, cost per impression, cost per click, cost per lead, cost of acquisition)
• Partner closely with the Manager, Leads Strategy & Insights to set robust targets & forecasts and tell a complete story of external digital funnel performance and its impact on overall leads acquisition portfolio
• Prepare data insights and reporting packages for senior leadership, translating data into actionable recommendations as needed
• Assist in the development of business cases and financial models for new strategic initiatives, including investments in marketing technology and campaigns
• Leverage analytics and consumer insights to drive investment prioritization and improve user experience on owned channels
• Champion a "test and learn" strategy to scale effective digital content marketing initiatives nationally

What will you need to succeed?

• 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
• University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset
• Experience in life insurance/wealth management or other financial services industry
• Expertise in visual analytics and design principles
• Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
• Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
• Exceptional analytical skills with proven ability to translate data analysis into strategic recommendations, forecasts, and planning
• Deep understanding of digital marketing tracking, pixels, optimization, and measurement
• Digital media strategy, planning, and buying experience; in-platform experience a plus (Google platforms, Meta, Amazon LLMs, Reddit, TikTok)
• Superior interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
• Self-motivated, able to work both independently and collaboratively with multi-functional teams
• Strong presentation and written communication skills with significant exposure to senior management
• Ability to manage multiple concurrent objectives, projects, and activities with effective judgment in prioritizing

What’s in it for you?

• We’re proud to be recognized as a company with a 2026 Most Trusted Executive team by Great Place to Work® Canada
• Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections.
• A collaborative and interactive team environment
• Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions.
• Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.
• *LI-MS The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues.

We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [e-mail].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 85,000/85 000 - 128,000/128 000

Shine together At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Make life brighter We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world. Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter. Join a top employer for a brighter future. Visit Sun Life Careers