Global BMC Growth & Innovation Director

EY; Toronto; Hybrid; CAD 180,000 - 360,000; Full time

Job summary

EY in Toronto seeks a Global BMC Director to lead the GMS marketing strategy across regions, shaping innovative, buyer-centric campaigns at scale. You’ll align with senior leadership to strengthen EY’s market positioning and drive measurable commercial impact.

This senior role requires a global mindset, proven program leadership, and ability to translate strategy into outcomes. EY offers a hybrid work model, a diverse, inclusive culture and opportunities to influence across service lines and

Qualifications

• Experience leading global B2B marketing programs.
• Proven ability to manage complex, matrixed organizations.
• Strong stakeholder management and influencing skills.
• Data-driven mindset with insights to inform decisions.

Responsibilities

• Define and lead a compelling GMS value proposition.
• Set and oversee global content strategy.
• Lead integrated marketing programs to drive pipeline growth.
• Act as trusted advisor to Global Managed Services leadership.
• Lead and develop a high-performing BMC team.
• Drive adoption of new marketing approaches and continuous improvement.
• Own budget and governance for GMS marketing programs.
• Collaborate with Brand, Analyst Relations, PR and Communications.

Skills

B2B marketing

Global programs

Stakeholder management

Leadership

Content strategy

Campaigns

Data-driven

Education

Bachelor's degree or higher

Tools

Marketing automation platforms

CRM systems

Job description

EY in Toronto seeks a Global BMC Director to lead the GMS marketing strategy across regions, shaping innovative, buyer-centric campaigns at scale. You’ll align with senior leadership to strengthen EY’s market positioning and drive measurable commercial impact.

This senior role requires a global mindset, proven program leadership, and ability to translate strategy into outcomes. EY offers a hybrid work model, a diverse, inclusive culture and opportunities to influence across service lines and