Head of Digital Marketing Automation & Client Engagement

Ernst & Young Advisory Services Sdn Bhd; Toronto; On-site; CAD 94,000 - 144,000; Full time

Benefits offered by this job

Medical coverage

Pension plan

Vacation policy

Paid personal days

Job summary

EY is seeking a strategic Leader to drive digital marketing partnerships for client engagement and automation in Toronto. You will lead a team of Marketo specialists, design scalable engagement programs, and optimize contact management to deliver personalized journeys across digital and live events.

You will partner with marketing and sales to measure impact, define KPIs, and advance data-driven campaigns, blending technology, content, and customer experience to grow relationships and business

Qualifications

• To qualify for the role, you must have a Bachelor's degree in Marketing, Digital Marketing or Business Administration.
• Proven experience delivering cross-channel, demand generation campaigns for leading brands.
• Extensive hands-on experience with Marketo or a similar automation tool.
• Strong hands-on experience in media planning and buying with knowledge of search and programmatic advertising.
• In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, CRM, etc.).
• Strong analytical and business acumen with the ability to interpret data and connect findings to business objectives.

Responsibilities

• Lead and develop a team of Marketo automation specialists responsible for campaign execution and operational excellence.
• Develop, implement and optimize engagement programs that nurture prospects and strengthen client relationships throughout the lifecycle.
• Establish and oversee contact management strategies, ensuring data quality, segmentation standards, and privacy compliance.
• Create personalized, multi-channel journeys that improve engagement, conversion, and client experience.
• Develop KPIs, dashboards, and reporting frameworks to assess campaign effectiveness and engagement trends.
• Partner with marketing teams to deliver lead nurturing programs, scoring models, and pipeline acceleration initiatives.
• Support virtual and in-person event strategies, including registration journeys, attendee communications, engagement tracking, and post-event follow-up.
• Continuously evaluate and streamline marketing processes to improve scalability, efficiency, and effectiveness.
• Serve as a key partner to stakeholders across the organization to align engagement strategies with business objectives.
• Stay current on emerging trends, AI capabilities, and Martech solutions to drive continuous innovation and improvement.

Skills

Marketing automation

Marketo

Campaign management

Data-driven marketing

Stakeholder management

Team leadership

Event marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Programmatic advertising

Job description

EY is seeking a strategic Leader to drive digital marketing partnerships for client engagement and automation in Toronto. You will lead a team of Marketo specialists, design scalable engagement programs, and optimize contact management to deliver personalized journeys across digital and live events.

You will partner with marketing and sales to measure impact, define KPIs, and advance data-driven campaigns, blending technology, content, and customer experience to grow relationships and business