Global Advertising Planning & Insights Manager

Expedia, Inc.; Toronto; Hybrid; CAD 66,000 - 92,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Wellness and travel reimbursement

Travel discounts

Job summary

Expedia Group in Toronto seeks an Advertising Planning & Insights Manager to translate data into actionable marketing strategies across Expedia brands and partners.

You will lead analytics, audience analysis, media mix recommendations, and budget allocation, while providing top-tier support to AMER and global partners. Collaborate with Sales, Analytics, Yield, Operations, Strategy and Product to drive revenue and improve campaign performance.

Qualifications

• Experience in a data-driven, analytical culture that informs decisions and strategy.
• Experience in e-commerce, tech, digital marketing, or business consultancy.

Responsibilities

• Become part of the Planning & Insights team and be known for reporting, analytics, data insights and media planning.
• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
• Provide top-class support to AMER partners and global partners.
• Cultivate relationships with global Sales teams and drive best practices in collaboration with sellers and leaders at all stages of campaigns.
• Influence and communicate data insights to support booking/search and campaign strategy for partnerships.

Skills

Data analytics

Data storytelling

Media planning

Cross-functional collaboration

Job description

Expedia Group in Toronto seeks an Advertising Planning & Insights Manager to translate data into actionable marketing strategies across Expedia brands and partners.

You will lead analytics, audience analysis, media mix recommendations, and budget allocation, while providing top-tier support to AMER and global partners. Collaborate with Sales, Analytics, Yield, Operations, Strategy and Product to drive revenue and improve campaign performance.