Global Advertising Insights & Media Planning Manager

11140 Expedia Canada Corp.; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a data-driven Advertising Planning & Insights Manager for a fixed-term contract through September 2028. The role focuses on reporting, insights, and media planning to support Expedia Group Advertising partnerships across global teams.

You will translate data into actionable insights, influence campaign strategies, and collaborate with Sales, Analytics, Yield, Operations, Strategy, and Product to drive revenue and optimize processes.

Qualifications

• Experience in a data-driven, analytical culture.
• Experience in e-commerce, tech, digital marketing, or travel industry roles.
• Experience in media planning across channels.
• Ability to lead cross-functional teams and prioritize in fast-paced environments.
• Ability to turn data into actionable insights and inform strategy.

Responsibilities

• Become a part of the Planning & Insights team, delivering data insights for campaigns.
• Create media strategies by analyzing audiences, recommending media mixes, and allocating budgets.
• Support AMER and global partners, collaborating with Sales and cross-functional teams.
• Communicate insights and data-driven narratives to influence campaign strategy and revenue targets.
• Collaborate with Analytics, Yield, Operations, Strategy and Product to automate tools and processes.

Skills

Data storytelling

Cross-functional collaboration

Media planning

Project management

Data visualization

Job description

Expedia Group is seeking a data-driven Advertising Planning & Insights Manager for a fixed-term contract through September 2028. The role focuses on reporting, insights, and media planning to support Expedia Group Advertising partnerships across global teams.

You will translate data into actionable insights, influence campaign strategies, and collaborate with Sales, Analytics, Yield, Operations, Strategy, and Product to drive revenue and optimize processes.