Expedia Group Advertising Planning & Insights (EGA-PI) Manager

Expedia, Inc.; Toronto; Hybrid; CAD 66,000 - 92,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Wellness and travel reimbursement

Travel discounts

Job summary

Expedia Group in Toronto seeks an Advertising Planning & Insights Manager to translate data into actionable marketing strategies across Expedia brands and partners.

You will lead analytics, audience analysis, media mix recommendations, and budget allocation, while providing top-tier support to AMER and global partners. Collaborate with Sales, Analytics, Yield, Operations, Strategy and Product to drive revenue and improve campaign performance.

Qualifications

• Experience in a data-driven, analytical culture that informs decisions and strategy.
• Experience in e-commerce, tech, digital marketing, or business consultancy.

Responsibilities

• Become part of the Planning & Insights team and be known for reporting, analytics, data insights and media planning.
• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
• Provide top-class support to AMER partners and global partners.
• Cultivate relationships with global Sales teams and drive best practices in collaboration with sellers and leaders at all stages of campaigns.
• Influence and communicate data insights to support booking/search and campaign strategy for partnerships.

Skills

Data analytics

Data storytelling

Media planning

Cross-functional collaboration

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Fixed-Term Contract Through September 2028

• This posting reflects an existing vacancy

Expedia Group Advertising Planning & Insights (EGA-PI) Manager

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Do you enjoy visualizing, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Planning & Insights Specialists supporting Expedia Group’s advertising department, through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? If you’re looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Planning & Insights (PI) team offers the ideal environment and opportunity for you.

In this role, you will:

• Become a part of the Planning & Insights (PI) recognized by the wider Expedia Group Advertising business as knowledgeable and highly proficient in the specific areas of reporting & analytics, creating data insights and media planning.

• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.

• Provide top-class support to our AMER partners, as well as to our global partners.

• Craft positive relationships with the global Sales teams, influence and instill best practices into daily collaboration with sellers and their leaders at all stages of the advertising campaign.

• Influence and communicate effectively in partner-facing situations to deliver and position booking/search and industry/macroeconomic data and insights to support the campaign strategy for Expedia Group Advertising partnerships. Contribute to generate new and/or grow advertising partnerships, and drive towards attaining quarterly and annual revenue targets.

• Collaborate with EMEA and APAC team members to support the PI team’s pre-campaign and strategic support of Expedia Group Advertising global Sales team.

• Collaborate cross-functionally with key internal stakeholders across Analytics, Yield, Operations, Strategy and Product to innovate and automate the PI team’s (and the wider Sales/Sales Operations team’s) systems, tools and processes.

Experience & Qualifications:

• Experience of working within a data-driven, highly analytical culture where insights inspire decisions, ideas and strategy.

• And/or experience of working within an e-commerce, tech, digital marketing or business consultancy environment.

• And/or experience of working within the travel industry, particularly in digital marketing and e-commerce roles, or at OTAs.

• And/or experience in media planning across different channels

• Worked effectively and thrived in a fast-paced environment requiring prioritization and the ability to collaborate with cross-functional teams.

• A passion for turning data into insights and telling stories with actionable data to inspire ideas and decisions in both internal and external business contexts.

• A motivation for problem-solving and, through cross-functional collaboration and of course data, uncovering solutions which increase business effectiveness and efficiency and ultimately support revenue generation efforts.

• Enjoyed and excelled at project managing key business initiatives, including goals, process design changes, and the development and launch of data and insights visualization tools

• An interest in staying abreast of the latest trends in travel, tech, business, e-commerce, marketing and leadership.

We do not use AI tools to screen applicants for this role. For more information about how we process personal data, please review our Privacy Statement

The total cash range for this position in Toronto is $65,500.00 to $92,000.00. Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.