Global Advertising Planning & Insights Manager

Jobtailor; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a data-driven media planning professional in Toronto to lead audience analysis, optimize media mixes, and allocate budgets for AMER and global partners.

The role emphasizes turning data into actionable insights, collaborating with sales teams, and driving revenue through advertising partnerships across regions.

Qualifications

• Experience in a data-driven, analytical culture.
• Experience in digital marketing and e-commerce roles or OTAs.
• Experience in media planning across channels.
• Ability to prioritise and collaborate with cross-functional teams in a fast-paced environment.
• Ability to turn data into actionable insights and tell stories with data.
• Experience in project managing key business initiatives and design changes.
• Experience developing and launching data and insights visualization tools.

Responsibilities

• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
• Support AMER and global partners.
• Build relationships with global Sales teams and establish best practices for collaboration.
• Communicate booking/search and industry/macroeconomic data and insights in partner-facing situations.
• Support campaign strategy for Expedia Group Advertising partnerships.
• Contribute to generating and growing advertising partnerships.
• Drive quarterly and annual revenue targets.
• Collaborate with EMEA and APAC team members on pre-campaign and strategic support.
• Collaborate with Analytics, Yield, Operations, Strategy, and Product stakeholders.
• Innovate and automate Planning & Insights and Sales Operations systems, tools, and processes.
• Provide reporting, analytics, data insights, and media planning expertise.

Skills

Media Planning

Data Analysis

Digital Marketing

E-Commerce Experience

Cross-Functional Collaboration

Tools

Data Visualization Tools

Analytics Tools

Sales Operations Systems

Job description

• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets
• Support AMER and global partners
• Build relationships with global Sales teams and establish best practices for collaboration
• Communicate booking/search and industry/macroeconomic data and insights in partner-facing situations
• Support campaign strategy for Expedia Group Advertising partnerships
• Contribute to generating and growing advertising partnerships
• Drive quarterly and annual revenue targets
• Collaborate with EMEA and APAC team members on pre-campaign and strategic support
• Collaborate with Analytics, Yield, Operations, Strategy, and Product stakeholders
• Innovate and automate Planning & Insights and Sales Operations systems, tools, and processes
• Provide reporting, analytics, data insights, and media planning expertise

Requirements

• Experience working within a data-driven, highly analytical culture
• Experience in e-commerce, technology, digital marketing, business consultancy, or the travel industry
• Experience in digital marketing and e-commerce roles or at OTAs
• Experience in media planning across different channels
• Ability to prioritize and collaborate with cross-functional teams in a fast-paced environment
• Ability to turn data into actionable insights and tell stories with data
• Problem-solving skills using cross-functional collaboration and data
• Experience project managing key business initiatives, including goals and process design changes
• Experience developing and launching data and insights visualization tools
• Interest in current trends in travel, technology, business, e-commerce, marketing, and leadership

Core Competencies

Demonstrates expertise in media planning, data analysis, and digital marketing strategies, with a strong focus on driving revenue growth and building collaborative relationships across global teams. Proficient in turning data into actionable insights and developing visualization tools to support strategic decision-making.

Highest-signal resume keywords

• Media Planning
• Data Analysis
• Digital Marketing
• E-Commerce Experience
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Media Strategy Development
• Data Insights Generation
• Advertising Budget Allocation
• Campaign Strategy Support
• Project Management

Soft Skills

• Problem-Solving
• Collaboration
• Communication

Industry Keywords

• E-Commerce
• Digital Marketing
• Travel Industry
• Advertising Partnerships
• Business Consultancy

Tools & Technologies

• Data Visualization Tools
• Analytics Tools
• Sales Operations Systems