General Sales Manager

Dilawri Group; British Columbia; On-site; CAD 90,000 - 140,000; Full time

Job summary

Dilawri is seeking a General Sales Manager to lead the dealership's Sales Department and drive performance across New and Used Sales Operations. This hands-on leadership role focuses on executing sales strategy, developing people, and delivering consistent results, while actively involved in daily activities from desking deals to CRM-driven prospecting.

The successful candidate will report to the General Manager and oversee the performance, development, and structure of the Sales Department,

Qualifications

• Proven experience in automotive sales leadership at a dealership.
• Strong coaching and performance management skills.
• Hands-on leadership with daily on-floor involvement.
• Proficiency with dealership CRM and CDK tooling.

Responsibilities

• Lead the sales department with focus on volume, gross, and inventory.
• Coach and hold managers and sales staff accountable to objectives.
• Drive appointment culture through CRM usage and activity management.
• Desking deals, supporting managers, and closing transactions.
• Set and monitor New/Used sales targets and performance reviews.
• Collaborate with Finance, Service, and Parts for seamless customer experience.

Skills

Automotive sales leadership

CRM proficiency

Coaching and development

People management

Tools

CDK

Dealer Management System

CRM software

Job description

If you are looking to grow your career with an organizationdrivenby excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Position Overview

Dilawriis seeking a General Sales Manager toplay a key leadership role in driving the performance of the Sales Departmentwhile supporting the overall direction of the dealership.

This is a hands-on leadership position focused on executingsales strategy, developing people, and delivering consistent results across Newand Used Sales Operations.

The successful candidate will be actively involved in theday-to-day business — leading managers, desking deals, driving appointmentactivity, and ensuring disciplined execution from lead to delivery.

This role reports directly to the General Manager and isresponsible for the performance, development, and structure of the SalesDepartment.

Compensation for this position is commission based.

Primary Duties and Responsibilities

• Lead the sales department with a focus onvolume, gross, and disciplined inventory management
• Coach, develop, and hold Sales Managers andsales staff accountable to performance objectives
• Drive a strong appointment and prospectingculture through consistent CRM usage and activity management
• Be actively involved in daily operations —desking deals, supporting managers, and assisting in closing transactions
• Establish and monitor sales and gross profittargets for New and Used Sales Departments
• Conduct daily, weekly, and monthly performancereviews with Sales Managers and sales teams
• Support hiring, training, and ongoingdevelopment of all sales personnel
• Ensure dealership processes, policies, andstandards are consistently followed and reinforced
• Work closely with the General Manager to alignstrategy, forecasting, and departmental goals
• Collaborate with F&I, Service, and Parts toensure a seamless customer experience
• Review sales activity, CRM performance, andpipeline management to identify opportunities for improvement
• Maintain a high level of customer focus andresolve escalated customer concerns when necessary
• Support marketing initiatives, promotions, anddealership campaigns to drive traffic and sales
• Ensure the team maintains strong productknowledge and delivers a premium brand experience

Qualifications Required

Experience

• Proven experience in automotive sales leadership(Sales Manager or higher)
• Strong understanding of dealership operationswith a focus on Variable Operations
• Experience coaching and developing managers andsales teams
• Proficiency with CRM systems and dealershiptools (CDK, 180, or similar)
• Strong leadership presence with the ability todrive accountability and results
• Hands-on, performance-driven mindset with awillingness to be on the floor daily
• Excellent coaching, communication, andteam-building skills
• Strong organizational and time managementabilities
• Customer-focused with strong problem-solvingskills
• Ability to work in a fast-paced, structured, andprocess-driven environment

Additional Requirements

• Valid VSA License (or ability to obtain)
• Legally entitled to work in Canada

About Dilawri

In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:

• Discountedemployee vehicle purchase program
• Job-specificcoaching & training programs
• Employeewellness & assistance programs
• Employeesocial events

Build your career with a team thatis driven byexcellence,integrityand innovation.