Founding Sales Leader - Close Restaurants, Build the Playbook

Kouvre Inc.; Montreal; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Kouvre Inc. is seeking a Founding Head of Sales to build and own the sales engine in Montreal and beyond. You’ll close owners in person, demonstrate how Kouvre makes them money with zero upfront work, and set the foundation for a scalable sales team.

In phase one you’ll personally close deals, then codify what works into a repeatable playbook, recruit reps, and lead the early growth of a product that already shows proof in the market.

Qualifications

• You’ve personally sold and closed, ideally to SMBs or restaurants.
• Talk to a chef or owner like a peer; hospitality experience is a plus.
• Design the motion and the team, not inherit a script.
• First-rep energy: knock on doors, handle rejection, find the yes.
• Sell something that works and only charge when it pays; earn trust.

Responsibilities

• Own the sales motion from outreach to close with in-person pitches.
• Develop the pipeline to identify and prioritize restaurants in Montreal.
• Create the closing story with demos and proof points from real owner conversations.
• Establish a feedback loop to founder and product on objections.
• Hire and lead the reps as the company grows.

Skills

Closing deals

Owner empathy

Builder mindset

Hustle

Integrity

Job description

Kouvre is the AI agent for restaurants. Independent owners text it like an employee and it runs the business for them: promos, menus, prices, reviews, their website, all across UberEats, DoorDash, and Skip at once. No dashboards, no second job. It's already working. One BOGO at a Montreal restaurant, launched by a single text, lifted UberEats revenue by 1,000% on a slow Tuesday. "And I wasn't managing any of it," the owner said.

As our Founding Head of Sales, you build the engine that gets Kouvre into restaurants across the city and beyond. You're our first dedicated salesperson. In phase one you are sales: in the door, at the counter, closing owners yourself, then turning what works into a playbook and a team.

The Mission

• For the restaurant: Meet owners where they are: busy, skeptical, burned by software before. Show them in plain terms that Kouvre makes them money with zero work. We come set them up at their restaurant, and they only pay when it pays them.
• For the company: Turn live proof into a repeatable, scalable motion. You find what closes, write it down, and build the team that runs it.

What You'll Build

• The motion: The repeatable path from a cold owner to a paying, set-up restaurant: outreach, the in-person pitch, the close.
• The pipeline: How we find and prioritize restaurants worth our time, starting in Montreal.
• The story that closes: The words, demos, and proof points that turn skepticism into a yes, built from real owner conversations, not a script handed down.
• The proof loop: Tight feedback to the founder and product on what owners actually object to and want.
• The team: As we grow, you hire and lead the reps behind you and set the standard for how Kouvre sells.

What We're Looking For

• A closer: You've personally sold and closed, ideally to SMBs or restaurants and hospitality. You own a number and get in the door yourself.
• Owner empathy: You talk to a chef or owner like a peer. Restaurant or hospitality experience is a big plus.
• Builder, not just seller: You want to design the motion and the team, not inherit a script.
• Hustle and grit: First-rep energy. You'll knock on doors, take the no's, and find the yes.
• Honest: We sell something that works and only charge when it pays. You'd rather earn trust than oversell.

Why This is Different

• Founding equity, and the chance to build a sales org from zero.
• A product that's genuinely easy to sell. It works, and owners only pay when it makes them money.
• An operator-led company that knows restaurants from the floor up.
• Zero bureaucracy. Proof of work over process.
• Montreal-based and hybrid. This market is local first, and you'll be in it.

How to Apply

• Skip the resume and cover letter. We value proof of work over credentials. Show us a number you've hit or a deal you're proud of, and the hunger to outbuild everyone else.