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Food Web, located in Halifax, Canada, is seeking a founding sales leader to help build and scale its customer acquisition engine. This role involves creating repeatable sales systems, managing pipelines, and collaborating closely with the founding team. The ideal candidate has strong sales experience and a passion for food economies.
Compensation is based on equity participation rather than a traditional salary. The role offers a pathway to co-founder status with future salary potential as revenue grows.
We’re looking for a founding sales leader to build with us on the ground floor — helping shape the growth and future of FoodWeb’s products, partnerships, and impact.
Food Web builds technology for the food economy. We design and operate practical tools that help food businesses thrive — including KitchenShare, a marketplace for commercial kitchen access, and Tippo, a hospitality operations platform for tip management.
Meaningful founding-stage equity participation with structured vesting. (More details below)
We are building a hands‑on team that works closely together day‑to‑day, including collaborating with founders, working in shared spaces, and spending time in the field with kitchens, restaurants, and partners.
We’re hiring a founding sales leader to build and scale Food Web’s customer acquisition engine. You’ll be responsible for creating repeatable sales systems, generating revenue, and leading customer acquisition efforts across KitchenShare and Tippo. Sales & Revenue Growth
We’re looking for a hands‑on builder who is excited to help shape an early‑stage company from the ground up. This role is ideal for someone who thrives in fast‑moving environments and wants to play a major role in driving Food Web’s growth.
Justin (Founder & CEO) — partnerships, ecosystem development, fundraising, hiring, community engagement, strategy, and mission alignment.
Keegan Francis (CTO) — product, software development, and technical systems.
Jenna Oosterholt (CEO, Tippo) — restaurant owner, operator, and founder of Tippo.
This is a founding‑stage role with meaningful equity participation rather than a traditional salary at the outset. Compensation includes meaningful equity upside, milestone‑based vesting, a pathway to co‑founder status for the right fit, and future salary as revenue and investment milestones are achieved.
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