Founding GTM Lead

Superpilot Labs; Canada; On-site; CAD 120,000 - 180,000; Full time

Job summary

Superpilot is the AI agent for marketers. We are hiring our first GTM leader to own the lead pipeline across inbound and outbound motions, reporting to the CEO. You will drive early growth and set the foundation for scalable demand generation.

You’ll deploy updates to the website, product and content, refine positioning as AI evolves, and bring customer insights back to product and engineering to shape the roadmap. Equity is part of the package.

Qualifications

• Passion for and experience with modern B2B go-to-market in a start-up environment.
• Experience selling to commerce, digital or marketing leaders.
• Comfort building from zero, with no SDR team and early brand awareness.

Responsibilities

• Generate pipeline by testing inbound, outbound and partner channels, running events and content.
• Deploy website, product and content updates using modern AI coding tools.
• Iterate on positioning with the founding team as AI evolves.
• Contribute to product by feeding customer insights to product and engineering.
• Instrument the funnel by standing up CRM and GTM stack and tracking metrics.

Skills

B2B GTM startup experience

Experience selling to commerce leaders

Building from zero with no SDR

Job description

Superpilot is the AI agent for marketers. We help some of the biggest brands in the world accelerate their commerce marketing workflows, get discovered by AI Apps like ChatGPT & Gemini, and deliver superior shopper experiences.

The Role

We're looking for our first go-to-market hire: Founding GTM Lead. You'll report to the CEO and own our lead pipeline, across inbound and outbound motions.

Why Superpilot?

Marketing is in the middle of a generational platform shift. Agentic AI products are going to disrupt conventional marketing tooling as the workflows go from human-led to agent-led. This is a small window to do the foundational GTM work for one of the products that defines the category.

What You’ll Do

• Generate pipeline. Test inbound, outbound and partner channels, run ecosystem events, oversee content, then double down on what converts.

• Deploy website, product and content updates. You are comfortable using modern AI coding tools to create features and content to support growth.

• Iterate on positioning. Work with the founding team to continuously refine messaging as AI evolves.

• Contribute to product. Bring structured customer insight back to product and engineering to shape the roadmap (and ship new features directly where it makes sense).

• Instrument the funnel. Stand up the CRM and GTM stack, and track pipeline coverage, win rate, cycle length and CAC.

What We're Looking For

• Passion for and experience with modern B2B go-to-market in a start-up environment. You are hungry for automating as much as possible with agents, using the latest data tools and always experimenting with messaging to find growth.

• Experience selling to commerce, digital or marketing leaders: VPs of E-commerce, Heads of Growth, CMOs.

• Comfort building from zero, with no SDR team and early brand awareness.

Bonus points

• Experience working for a D2C brand using commerce platforms such as Shopify & Salesforce Commerce Cloud.

• Familiarity with AEO/SEO, content marketing and the shift to AI search and answer engines.

Why Join Now

• Early equity in a company positioned at a major inflection point in how commerce works

• Direct impact on product direction and technical architecture

• Hard problems at the intersection of AI, search, and commerce

• Small team where your work ships to real customers immediately