Field Marketing & Community Manager

Influence-Marketing-fc688bbd; Toronto; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Expense coverage

Performance incentives

Product sample

Job summary

LMNT is launching in Ontario and is seeking a Field Marketing & Community Manager to drive the brand’s launch. This full‑time, field‑based role is based in the Greater Toronto Area.

You’ll grow LMNT’s presence in athletic communities, build retailer relationships, and lead a team of ambassadors at events across the province. The role offers a base salary of $70,000–$80,000 plus performance incentives and travel expense coverage.

Qualifications

• 2 to 4 years in brand marketing, field activation, or community management.
• Existing relationships within Ontario's specialty athletic retail or fitness community.
• Valid driver's licence and access to a reliable vehicle; field-based role.
• Flexibility for weekend events, race days, and activation schedules.
• Familiarity with CRM tools and basic field reporting.

Responsibilities

• Grow LMNT's presence across Ontario's athletic communities (running, cycling, fitness, yoga, triathlon, golf, racquet sports).
• Build relationships with store owners, club operators, and community gatekeepers.
• Introduce the brand across specialty retail and generate leads for Headwater sales team.
• Support Headwater sales at trade events and retailer introductions.
• Coordinate in-store demo days and support on-shelf brand presence and merchandising.
• Gather market and community insights and report them to leadership.
• Recruit, train, and lead LMNT brand ambassadors across Ontario.
• Plan and execute guerrilla and event-based sampling at races, expos, and consumer events.
• Build and manage the Q4 sampling calendar; execute activations on the ground.
• Track field results, gather consumer feedback, and report to leadership.
• Manage product inventory for all sampling programs and field activations.

Skills

Brand marketing

Field activation

Community management

CRM tools

Tools

CRM software

Job description

Overview

Field Marketing & Community Manager

Full-Time · Field-Based · Greater Toronto Area

$70,000 to $80,000 base salary, plus performance incentives

The opportunity

LMNT is entering Canada, and this is where you come in. LMNT is a zero-sugar electrolyte drink mix built for people who sweat: 1,000mg of sodium, 200mg of potassium, 60mg of magnesium, and none of the junk. One of the fastest-growing hydration brands in the United States is launching in Ontario this fall, and this role is the engine of that launch.

You will build LMNT's presence from the ground up: growing the brand's footprint in the athletic communities where our consumers live and train, building relationships across specialty retail and club culture, and taking the brand directly to consumers through a team of ambassadors at events, races, and consumer moments across the province.

This is a full-time, field-based role. You're not in an office. You're in the community.

Who you are

• An active athlete or deeply embedded in fitness culture: you run, cycle, train, or coach
• Plugged into the Toronto athletic community. People know you, and you know everyone
• Confident, magnetic, and comfortable in front of any audience, retail buyer or race start line
• Self-directed and energized by being out in the world, not behind a desk
• Passionate about performance, nutrition, and what LMNT stands for
• A strong written and verbal communicator, equally at home presenting the brand and managing a field team

What you'll do

Community & retail marketing — 60%

• Grow LMNT's presence across Ontario's athletic communities: running, cycling, fitness, yoga, triathlon, golf, and racquet sport channels
• Build relationships with store owners, club operators, and community gatekeepers
• Introduce the brand across specialty retail and generate leads for the Headwater sales team
• Support the Headwater sales team at trade events and retailer introductions
• Coordinate in-store demo days and support on-shelf brand presence and merchandising
• Gather market and community insights and report them to leadership

Field & ambassador management — 40%

• Recruit, train, and lead a network of LMNT brand ambassadors across Ontario
• Plan and execute guerrilla and event-based sampling at races, expos, and consumer events
• Build and manage the Q4 sampling calendar; execute activations on the ground
• Track field results, gather consumer feedback, and report to leadership
• Manage product inventory for all sampling programs and field activations

Qualifications

• 2 to 4 years in brand marketing, field activation, or community management; sports or wellness industry preferred
• Existing relationships within Ontario's specialty athletic retail or fitness community
• Valid driver's licence and access to a reliable vehicle; this is a field-based role
• Flexibility for weekend events, race days, and activation schedules
• Familiarity with CRM tools and basic field reporting

What we offer

• The ground floor of one of the world's fastest-growing electrolyte brands entering Canada
• $70,000 to $80,000 base salary, plus performance incentives tied to community, lead, and field results
• Expense coverage for travel, field operations, and event activations
• A product you'll be proud to carry into every room
• A team that moves fast, rewards initiative, and believes in the mission

The details

• Based in: Greater Toronto Area
• Type: Full-time, field-based
• Target start: early October 2026
• This role is employed through Influence Marketing in support of LMNT's Canadian launch

Pay transparency statement

• We are committed to transparency in our hiring process. The listed salary range reflects what the company is willing to pay for this role, based on skills, experience, and market data

AI disclosure

Use of Artificial Intelligence by Recruiters and Hiring Managers

• At Influence Retail Services Inc. (2025) and Influence Marketing Services Inc., people are at the center of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks), AI is never the decision maker
• Resumes and candidate information are personally reviewed by our recruiters and/or hiring manager, and all hiring decisions are made by people who bring judgment, care, and expertise to each match. If any recruitment process involves a greater degree of AI use during an interview or assessment, we will communicate that to short‑listed candidates, so they are aware in advance
• Our commitment is to use technology responsibly, while ensuring fairness, transparency, and respect at every stage of the process

Use of Artificial Intelligence – by Candidates

• We recognize that candidates may choose to use artificial intelligence (AI) tools to support their job search, for example, to refine their writing style or gather research. While this can be appropriate, the information you provide in your resume, screening questions, and interviews must always be truthful and accurately reflect your own experience, knowledge, and competencies
• AI should never be used to create or exaggerate credentials. Our goal is to understand the real you – your skills, your story, and your potential – so that we can make the best possible match between you and our company

We thank all applicants for their interest; only those selected for an interview will be contacted.