Experiential Brand Marketer for Events & Demos

Daiya Foods Inc; Burnaby; Hybrid; CAD 34,000 - 49,000; Full time

Benefits offered by this job

Hybrid work model

Pay-for-performance compensation

Job summary

Daiya Foods Inc in Canada is seeking a Brand Experience Specialist for a 3-month contract to design and deliver trade, consumer and in-office marketing Kitchen events that build brand awareness and drive loyalty.

You will lead planning, execution and post-event analysis while aligning activities with business goals and ensuring strong cross-functional collaboration across Sales, Marketing, and Operations. Hybrid work and weekend/evening events may be required.

Qualifications

• Minimum 3 years of experience in marketing, shopper marketing, event marketing, brand marketing, or a related discipline.
• CPG, food & beverage, retail or consumer brand experience is an asset.
• Experience coordinating events, trade shows, promotional campaigns, or consumer marketing initiatives.

Responsibilities

• Develop and execute annual trade show and consumer event plans.
• Plan, lead and manage trade show and consumer event logistics and budgets.
• Create event briefs, run-of-show documents and related marketing assets.
• Collaborate with Sales, Innovation, Regulatory, Operations and other teams.
• Manage Marketing Kitchen activities and asset inventory.
• Coordinate retail sampling programs and training materials.

Skills

Marketing

Event marketing

Shopper marketing

Brand marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Event Management, or related field

Tools

Microsoft Office

Job description

Daiya Foods Inc in Canada is seeking a Brand Experience Specialist for a 3-month contract to design and deliver trade, consumer and in-office marketing Kitchen events that build brand awareness and drive loyalty.

You will lead planning, execution and post-event analysis while aligning activities with business goals and ensuring strong cross-functional collaboration across Sales, Marketing, and Operations. Hybrid work and weekend/evening events may be required.