Email Specialist

Toronto Star Newspapers Ltd.; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

Toronto Star Newspapers Ltd. is seeking an Email Specialist to join our team in Toronto. You will manage end-to-end email campaigns, refine templates, and develop new ones to support growth initiatives.

You will collaborate with cross-functional teams to ensure across-device compatibility, best-practice personalization, and timely deployment while maintaining high quality and accuracy in all communications.

Qualifications

• Minimum 1-3 years email marketing or related experience.
• University or college degree in marketing or related discipline.
• Proficient HTML and CSS for email coding and best practices.
• Hands-on experience working directly with an email marketing platform, and deploying emails to targeted segments.
• Exceptional time management, organization, and prioritization skills.
• Flexibility and ability to work in a fast-paced environment, independently and as part of a team.
• Computer fluency of MS Office, Google Sheets and Adobe Photoshop.

Responsibilities

• Support email design through CSS and HTML, and troubleshoot template, content, and image coding.
• Optimize existing and new templates for viewing across multiple platforms and devices taking into consideration best practices for preview text, subject lines, personalization, mobile responsiveness and dark-mode support to drive overall engagement.
• Confirm all email components (links, personalization, images) are functioning and displaying as expected.
• Stay on top of the campaign management tasks to ensure projects stay on track including collection of campaign assets and contact lists.
• Day-to-day email campaign execution, including list imports, set-up, segmentation, scheduling, and reporting.
• Run A/B test to improve and optimize campaign performance based on changing business needs.
• Manage the email calendar to monitor requests for deployments from various business units and head off any audience conflicts.
• Work with internal teams to ensure strategic initiatives are reflected in an accurate and effective manner.

Skills

HTML/CSS

Email platform

Time management

Teamwork

MS Office

Education

Bachelor's degree in Marketing

Tools

Google Sheets

Adobe Photoshop

Job description

Home to the Toronto Star, Canada’s largest daily newspaper, and other trusted brands including The Hamilton Spectator, Waterloo Region Record, The Peterborough Examiner, St. Catharines Standard, Welland Tribune, Niagara Falls Review and over a dozen local community news sites, Torstar is a progressive media organization dedicated to impactful journalism, community engagement and storytelling with purpose.

Torstar is committed to innovation, audience engagement, and the long-term sustainability of high-quality journalism in an increasingly complex and fast-changing media landscape.With the thoughtful integration of emerging technologies like data analytics, AI-powered tools and modern content platforms, we deliver high-quality trusted news with speed, precision and interactivity. Our continuous evolution reflects our deep commitment to innovation in the service of journalism, ensuring that our newsrooms remain agile, audience-centric, and equipped to thrive in a rapidly evolving digital media ecosystem, without ever sacrificing reader trust.

Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe thatwhat makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Job Description

As an Email Specialist, you will work with cross-functional teams to support the Toronto Star’s growth initiatives through email campaign management. You’ll be responsible for the thorough execution of each email campaign, the refinement of existing templates, and the creation of new ones.

• Support email design through CSS and HTML, and troubleshoot template, content, and image coding
• Optimize existing and new templates for viewing across multiple platforms and devices taking into consideration best practices for preview text, subject lines, personalization, mobile responsiveness and dark-mode support to drive overall engagement
• Confirm all email components (links, personalization, images) are functioning and displaying as expected
• Stay on top of the campaign management tasks to ensure projects stay on track including collection of campaign assets and contact lists.
• Day-to-day email campaign execution, including list imports, set-up, segmentation, scheduling, and reporting
• Run A/B test to improve and optimize campaign performance based on changing business needs.
• Manage the email calendar to monitor requests for deployments from various business units and head off any audience conflicts
• Work with internal teams to ensure strategic initiatives are reflected in an accurate and effective manner
• Other duties as required

Qualifications

• Minimum 1-3 years email marketing or related experience
• University or college degree in marketing or related discipline
• Proficient HTML and CSS for email coding and best practices
• Hands-on experience working directly with an email marketing platform, and deploying emails to targeted segments
• Exceptional time management, organization, and prioritization skills
• Flexibility and ability to work in a fast-paced environment, independently and as part of a team
• Computer fluency of MS Office, Google Sheets and Adobe Photoshop

Additional Information

AODA
We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.