Email Campaigns Manager — Lead High-Impact Campaigns (Hybrid)

Heart and Stroke Foundation of Canada; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A prominent health charity in Canada is seeking an Email Campaigns Manager to support fundraising initiatives through strategic email marketing. This role requires overseeing the development, execution, and analysis of email campaigns to enhance constituent engagement. Candidates should possess a degree in marketing or business strategy and have at least 7 years of experience in digital marketing, especially in email marketing. The position offers a flexible hybrid working model and emphasizes the importance of diversity and inclusion.

Benefits

Generous paid time-off package

Health, dental, and vision benefits

Employee assistance program (EAP)

Defined contribution pension plan with employer matching

Professional development opportunities

Qualifications

• 7 years of digital marketing experience with a focus on email marketing.
• Experience with marketing automation platforms, preferably Salesforce Marketing Cloud.
• Strong understanding of email deliverability and segmentation.

Responsibilities

• Lead end-to-end development and execution of email campaigns.
• Analyze performance trends to refine strategies.
• Develop email strategies and annual campaign operation plans.

Skills

Email best practices

Data-driven personalization

Project management

Analytical skills

Communication skills

Education

Post secondary degree in marketing or business strategy

Tools

Salesforce Marketing Cloud

Excel

Google Analytics

Job description

A prominent health charity in Canada is seeking an Email Campaigns Manager to support fundraising initiatives through strategic email marketing. This role requires overseeing the development, execution, and analysis of email campaigns to enhance constituent engagement. Candidates should possess a degree in marketing or business strategy and have at least 7 years of experience in digital marketing, especially in email marketing. The position offers a flexible hybrid working model and emphasizes the importance of diversity and inclusion.