Electrical Division, General Manager

ROBINSON; Winnipeg; On-site; CAD 140,000 - 190,000; Full time

Job summary

ROBINSON is a leading Canadian distributor of plumbing, heating, electrical, and lighting products, seeking a General Manager, Electrical Division based in Winnipeg, Manitoba. This executive leadership role focuses on driving strategy, profitable growth, and exceptional customer service across the division.

You will lead product selection, pricing, vendor partnerships, inventory planning, and market expansion, reporting to the President & CEO, with travel as needed and a strong emphasis on

Qualifications

• Senior leadership experience in wholesale distribution.
• 10+ years leading a business unit.
• Experience with electrical products is an asset.
• Willingness to travel frequently.

Responsibilities

• Develop and execute sales and customer service strategies for the electrical division.
• Lead growth, wallet share, and market presence.
• Define customer service standards and processes.
• Manage vendor partnerships and inventory planning.
• Oversee P&L and financial performance.
• Collaborate with executive team on long-term strategy.
• Build high-performance teams and succession planning.
• Travel to meet customers and vendors.

Skills

Executive leadership

Strategic planning

Sales strategy

Vendor partnerships

Team development

Financial acumen

Education

Post-secondary business degree

Job description

We know what it means to put the customer first—our business is built upon a tradition of exceptional, individualized customer service. Our employees experience the excitement and satisfaction that comes from working for a successful, expanding company where every team member makes a difference and where initiative and hard work are valued and rewarded. We are confident that if you choose to work at ROBINSON, you will be taking your first steps towards a challenging, profitable, and satisfying career.

In this new executive leadership role, the General Manager, Electrical Division, is responsible for driving the customer service and sales strategy for the electrical division. Reporting directly to the President & CEO, this role provides both strategic and operational leadership, focused on expanding market share through product selection, competitive pricing, and exceptional customer service.

The GM, Electrical Division is responsible and accountable for leading the profitable growth and expansion of ROBINSON’s electrical division. Key responsibilities include:

• Strategic Leadership: Develop and execute product, sales, and customer experience strategies to position the electrical division for sustainable growth.
• Sales Growth: Establish and achieve sales targets to increase wallet share and expand overall market presence with both existing and prospective customers.
• Customer Experience: Define and oversee customer service standards and processes to ensure a consistent, exceptional experience at every touchpoint.
• Vendor Partnerships: Build and maintain strong relationships with key electrical vendors and suppliers to drive collaboration, strengthen partnerships, and enhance business outcomes.
• Inventory Optimization: Partner with procurement and purchasing teams to plan, forecast, and optimize regional and local inventory needs.
• Market Insight: Monitor industry trends, competitive activity, and emerging opportunities to proactively position the division for long-term success.
• Growth & Expansion: Lead opportunities for growth through new vendors, product lines, and market expansion initiatives.
• Executive Collaboration: As part of the executive leadership team, assist in establishing long-term strategic objectives and lead the successful execution of key business initiatives.
• Team Development: Foster a high-performance culture by setting clear expectations, providing coaching and feedback, and supporting career development and succession planning.
• Financial Accountability: Oversee the P&L, balance sheet, and cash flow for the electrical division to ensure profitable, sustainable growth.

Background & Qualifications

10+ years leading a business unit or division, with success developing and executing strategies that drive profitable growth. Senior leadership experience in wholesale distribution is required; experience with electrical products is an asset.

• Post-secondary degree or diploma in business management, sales, or related field.
• Exceptional relationship-builder with strong executive presence and communication skills, able to engage stakeholders at all levels and leverage partnerships to deliver growth and competitive advantage
• Demonstrated success building and leading high-performing teams, fostering accountability, collaboration and results.
• Proven experience leading complex organizational change initiatives, with working knowledge of project management methodologies.
• Willingness and ability to travel frequently to meet with customers, vendors and regional teams.

This position is ideally based in Winnipeg, Manitoba.

Family-owned ROBINSON is a leading Canadian distributor of plumbing, heating, electrical, and lighting products. Today, the company serves customers in the construction industry and retail home improvement markets through a network of 32 distribution warehouses and showrooms in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. ROBINSON’s reputation as a growing company with a customer-service oriented culture continues to attract and retain top quality people and has earned it Platinum status among Canada’s Best Managed Companies. ROBINSON is committed to a diverse, inclusive, and respectful workplace. We strive to foster an environment that values our differences and believe in giving back to the communities in which we live and work.

ROBINSON will provide accommodation for candidates with disabilities throughout our interview and selection process.

Thank you to all interested candidates, only those selected for an interview will be contacted.