Email Marketing Specialist

Info-Tech Research Group; Canada; On-site; CAD 45,000 - 75,000; Full time

Job summary

Join a dynamic team as a Marketing Specialist where creativity meets strategy! In this role, you'll collaborate with sales and marketing to develop data-driven campaigns that drive growth. You'll manage email strategies, promote research content, and analyze performance metrics to enhance engagement. This position offers a fast-paced, collaborative environment where your contributions will have a direct impact on business success. With opportunities for professional growth and skill development, this role is perfect for someone eager to make a difference in a vibrant team setting.

Benefits

Professional Growth Opportunities

Collaborative Work Environment

Impactful Work

Qualifications

• 2-3 years of relevant experience in marketing or sales.
• Strong written communication skills for email content and research materials.

Responsibilities

• Develop and manage marketing campaigns, including email communications.
• Analyze performance data to refine and improve campaigns.

Skills

Strategic Thinking

Creative Problem-Solving

Email Marketing

Data Analysis

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesloft

HubSpot

Job description

We’re looking for a creative, energetic, and highly organized Marketing Specialist to join our dynamic team. If you're someone who thrives in a fast-paced environment, loves to think strategically, and is passionate about delivering impactful marketing solutions, we want you on our team!

In this role, you’ll collaborate closely with both marketing and sales teams to develop and execute data-driven campaigns that drive growth. You will help create compelling marketing communications, work on email cadence strategies, and support the development and distribution of key research and content across the email channel. This is a perfect opportunity for someone who enjoys both creative and analytical tasks and is ready to make an impact in a fast-evolving environment.

Key Responsibilities :

Campaign Management : Develop, launch, and manage marketing campaigns from start to finish, including email communications and research promotions. You'll be responsible for driving engagement and supporting sales cycles by creating compelling, consistent messaging across all marketing channels.

Email and Cadence Strategies : Write, develop, and test email campaigns and automated touchpoints designed to drive growth and engagement. Collaborate with teams to refine messaging that resonates with prospects, ensuring seamless communication across different stages of the customer journey.

Research & Content Promotion : Coordinate the promotion of new research pieces, ensuring they align with prospect consumption preferences and push sales cycles forward. You'll be involved in the distribution of research communication, designing and executing A / B testing plans to optimize results.

Data-Driven Decision Making : Use performance data to continuously refine and improve campaigns. Analyze trends, track key performance indicators, and make suggestions to enhance engagement and conversion.

Collaboration : Serve as a liaison between sales, marketing, and other internal teams to align on goals, ensure consistent messaging, and drive overall business impact. Work closely with stakeholders to understand needs, gather feedback, and implement improvements to marketing initiatives.

Key Qualifications :

Creative & Strategic Thinking : A strong creative mindset with the ability to think strategically and analytically. You should be a problem-solver who can thrive in a fast-paced environment and is eager to learn and grow.

Experience : While previous experience in a marketing, sales, or enablement role is beneficial, we are especially interested in individuals with 2-3 years of relevant experience who are motivated, adaptable, and willing to take initiative.

Strong Communication Skills : Excellent written communication skills are a must, especially for creating engaging email content, sales communication, and research materials.

Organizational & Time Management Skills : Must be highly organized with the ability to manage multiple projects simultaneously while meeting deadlines.

Tech-Savvy : Familiarity with marketing and sales tools (such as Salesloft, HubSpot, or similar CRM / engagement software) is a plus, but a willingness to learn and grow with new platforms is essential.

Data-Driven & Results-Oriented : Ability to interpret and act on data to drive better campaign results. Experience with A / B testing, tracking performance metrics, and making data-backed decisions is a bonus.

Why You’ll Love This Role :

Growth Potential : Be part of a high-performance team where your voice is heard, and your contributions are valued. You'll have opportunities for professional growth, skill development, and career advancement.

Fast-Paced & Collaborative Environment : Work in an environment where things move quickly and change is constant. You’ll be part of a team that embraces new ideas, creativity, and positive energy.

Impactful Work : Your work will have a direct impact on the business, from driving prospect engagement to supporting revenue growth.

If you’re ready to bring your energy, creativity, and organizational skills to a dynamic team, we’d love to hear from you!

Info-Tech Research Group of companiesis an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority / Female / Sexual Orientation / Gender Identity / Disability / Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.