Social Media Specialist

MATT & NAT; Montreal; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in the fashion industry is seeking a Social Media Specialist to enhance online customer engagement. The role involves creating innovative content, managing social media campaigns, and collaborating with influencers. Ideal candidates will have a degree in Marketing and a passion for social media, with strong communication skills in both French and English.

Qualifications

• 2+ years of experience in a similar role, preferably in fashion retail.
• Strong knowledge of social media platforms and key success factors.
• Excellent communication skills in French and English.

Responsibilities

• Create engaging content for social media channels like Instagram and TikTok.
• Evaluate and report on social media KPIs.
• Collaborate with internal stakeholders on paid social content.

Skills

Creativity

Analytical Skills

Communication

Teamwork

Social Media Savvy

Education

Bachelor’s degree in Marketing, Communications, Journalism or related field

Tools

Microsoft Office Suite

Job description

You leverage current and emerging social media technologies to create an exceptional online experience for our customers :

• Create engaging and innovative content for all relevant social media channels that attract prospective customers and followers, ensuring adherence to MATT & NAT’s brand guidelines.
• Responsible for executing posts and campaigns across social media platforms such as Instagram Reels and Tiktok, maintaining a constant level of engagement with customers.
• Responsible for growing MATT & NAT’s brand following via social media and for fostering the flow of user-generated content.
• Evaluate and report on social media and content KPIs; testing and measuring initiatives, making recommendations for optimizing content and improving the performance of social media campaigns.
• Partner and create a strong network with influencers and bloggers to reinforce brand positioning, brand awareness and complement our content creation efforts.
• Collaborate with internal stakeholders to recommend and execute effective approaches to paid social content which support campaign objectives.
• Partner with internal departments to monitor the brand reputation by reviewing the customer feedback disclosed via social media and respond to customer inquiries in a timely manner.
• Continually seek out and explore new developments in the social media landscape to more effectively deliver communication, be it via latest social media trends, best practices, and / or new technologies.
• Assist with marketing tasks including scheduling Social media posts, Newsletters and copywriting.

Who you are

• You are a positive and motivated self-starter who enjoys working in a fast-paced environment.
• You are creative in your thinking and like to develop new ideas and campaigns.
• You demonstrate a strong teamwork spirit.
• You have an eye for detail and the ability to juggle multiple projects on tight timelines.
• You are comfortable dealing with ambiguity and adapt quickly to change.
• You demonstrate excellent analytical, communication, and interpersonal skills.
• You possess strong organizational skills and have the capability of managing your own time.
• You are savvy with social media and thrive on social interaction.
• You are resourceful in collecting and generating content on fashion trends and products.
• You are skilled at developing compelling brand and product content.
• You are eager to learn about MATT & NAT’s brand standards and guidelines but are also not afraid to share your ideas and apply your own talent and knowledge.

Qualifications

What you’ll bring

• Bachelor’s degree in Marketing, Communications, Journalism or related field.
• 2+ years of experience in a similar role, preferably in fashion retail.
• Strong knowledge of social media platforms and key success factors.
• Proven track record of cultivating and growing a loyal customer base via social media platforms.
• Excellent communication skills, both written and oral, in French and English.
• Proficient with Microsoft Office Suite.
• Flexible time schedule to attend to the on-demand and real-time nature of social media.

Additional Information

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