Specialist, Social Media, Quebec

Loblaw Companies Limited; Montreal; On-site; CAD 45,000 - 75,000; Full time

Job summary

Join a dynamic team as a Social Media Specialist for Maxi, where creativity meets community engagement! This role offers you the chance to shape the brand's voice across various social platforms like Facebook, TikTok, and Instagram. You'll be at the forefront of community management, driving engagement and building relationships with audiences in Quebec. With a focus on strategic content creation and performance analysis, you will help elevate the brand's presence and foster a vibrant online community. If you have a passion for social media and a knack for storytelling, this opportunity is perfect for you!

Qualifications

• Proven community management experience is essential.
• Expertise in social media strategy and execution is required.

Responsibilities

• Manage all facets of social media channels for Maxi.
• Cultivate communities and drive social engagement.

Skills

Community Management

Social Media Strategy

Social Media Tools

French Writing and Editing

Education

Post-secondary education in social media, digital marketing, or PR

Tools

Social Studio

Data Studio

Job description

Come make your difference in communities across Canada, where authenticity, trust, and making connections are valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment, setting a high standard for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or seeking a new opportunity, this is where you belong.

(Bilingual) Social Media Specialist (Quebec)

Maxi, a discount banner located in Quebec, is seeking a Social Media Specialist. Maxi's brand has a strong DNA and personality to embody. The brand is bold, refreshing, and fun, with a social audience expecting nothing less. The brand continually seeks to push boundaries while creating relevant and deeply entertaining content.

Your role will involve managing all facets of Maxi's customer-facing social media channels, including Facebook, TikTok, Instagram, and LinkedIn. The focus is on cultivating Maxi's communities, building positive social engagement, and driving social ROI for the organization.

Previous community management experience is required, along with a proven understanding of the evolving social media landscape, specifically tailored to Quebec communities. You will embody the brand through community management, contribute to social strategic planning and creative content, and provide insights and recommendations based on content performance and community feedback.

Accountabilities:

1. Maintain and grow Maxi's social platforms to top standards, collaborating with agencies and partners.
2. Community management, including:

• Community building
• Social listening, escalation, and issues management
• Guiding content development and optimization
• Creating FAQs for program launches
• Delivering against brand priorities
• Sharing results, learnings, and best practices
• Representing the voice of the customer
• Advising on social media strategy with the brand team
• Collaborating with content creators and influencers

Supporting Maxi stores' local Facebook pages, including training, technical support, reporting, and providing creative tools.

Qualifications:

• Proven community management experience
• Expertise in social media strategy and execution
• Deep knowledge of social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Familiarity with social media tools (Social Studio, Data Studio) is an asset
• Excellent French writing and editing skills
• Post-secondary education in social media, digital marketing, or PR
• A passion for food and creativity with words
• Sound judgment for operational challenges
• Ability to work autonomously and as part of a team
• Attention to detail with strategic awareness

Key Performance Indicators:

• Community engagement
• Positive sentiment
• Community growth
• Social leadership reach