Marketing - Marketing Specialist

Musashi Americas; Waterloo; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading company in the manufacturing sector is seeking a Marketing Specialist to oversee B2B marketing initiatives. The role involves analyzing marketing performance, managing digital content, and coordinating trade shows. Ideal candidates will have a degree in marketing and 2-4 years of relevant experience. Strong communication and collaboration skills are essential for success in this position.

Qualifications

• Minimum 2-4 years of relevant marketing experience in B2B or corporate environments.
• Ability to manage multiple projects and drive them to completion.

Responsibilities

• Manage agency, vendor, and partner relationships for media and content.
• Support organization and execution of trade shows and conferences.
• Analyze marketing performance data to optimize strategies.

Skills

Communication

Problem Solving

Collaboration

Education

Bachelor’s degree in marketing

Master’s degree

Tools

MS Office

Salesforce

Google Ads

WordPress

CRM software

Job description

Join to apply for the Marketing - Marketing Specialist role at Musashi Americas

Job Summary : The Marketing Specialist is primarily responsible for reporting on and analyzing key B2B marketing initiatives and departmental operations for Musashi North America.

Additional responsibilities include maintaining digital marketing initiatives for various product lines and coordinating the planning and execution of trade shows and events.

Qualifications : In this role, you will collaborate with North American and global teams across sales, engineering, and investor relations, as well as division and company executives. The Marketing Specialist will support the execution of marketing strategies by leveraging various business software platforms and external marketing agencies. Reports to :

• Bachelor’s degree in marketing, Business, or a related field required. Master’s degree welcomed.
• Minimum 2-4 years of relevant marketing experience, preferably in technical B2B or corporate environments. Relevant agency experience is accepted.
• Ability and willingness to support travel for domestic and international business activities.
• Understanding of financial concepts and cost structures.
• Excellent communication skills with the ability to create compelling content.
• Ability to manage multiple projects and drive them to completion.
• Proven ability to work with cross-functional teams to achieve company objectives.
• Strong problem-solving, design-thinking, and interpersonal skills.
• Uphold company policies, be a champion of the Musashi Philosophy, follow safety procedures, and actively participate in company and department goals.
• Follow Musashi’s “5S” principles and interact respectfully with peers.

Job Responsibilities :

• Manage agency, vendor, and partner relationships for media, content, projects, and purchasing.
• Support organization, execution, and attendance at trade shows and conferences.
• Manage social media and web content.
• Collaborate on brand guidelines and trademark management to ensure messaging consistency.
• Provide timely reports on business initiatives, including ROI and strategic insights.
• Analyze marketing performance data to optimize strategies (SEO, LinkedIn, websites, Google Ads, trade shows).

Skills and Abilities :

• Detail-oriented, organized, and self-disciplined.
• Strong collaboration and interpersonal skills.
• Effective written and oral communication skills.
• Proficient in MS Office, Canva, WordPress, Salesforce, Google Ads, LinkedIn, CRM software, and basic financial data analysis in Excel.
• Ability to understand technical industries including hardware, software, manufacturing, and AI.

Join Us - "Go Far Beyond" : We foster an open, collaborative environment inspired by passionate individuals committed to growth and innovation. Musashi offers an inclusive culture supporting diversity and accessibility. We are an equal opportunity employer. Please indicate if you require accommodations during the application or interview process.

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Marketing Specialist • Waterloo, Region of Waterloo, Canada