Paid Marketing Specialist (SEM)

AlgaeCal; Vancouver; Hybrid; CAD 60,000 - 75,000; Full time

Job summary

A leading eCommerce company is seeking a Paid Marketing Specialist (SEM) to enhance their pay-per-click campaigns. The ideal candidate will have a strong background in digital marketing and a passion for optimization. Join a friendly team dedicated to changing lives through innovative solutions for bone health. Enjoy a flexible work environment and numerous benefits while contributing to meaningful campaigns.

Benefits

Monthly team events and activities

Flexible Stat Holidays

Weekly team lunches

Hybrid work environment

Casual dress code

Dog friendly office

Professional Development opportunities

Qualifications

• 2+ years managing profitable SEM campaigns.
• Proven ability to optimize paid search campaigns.
• Strong knowledge of major advertising platforms.

Responsibilities

• Oversee a wide range of campaigns to promote bone health.
• Manage and optimize pay-per-click campaigns.
• Deliver actionable insights based on campaign performance.

Skills

Pay-per-click

SEM

Optimization

Keyword Research

Tools

Google Display

AdRoll

Bing

YouTube

Job description

Google Guru : If you can make Google bow to your will. If your keyword research is sharper than a surgeon's scalpel. If your Adwords wisdom runs deep, and you’re passionately meticulous about ROI, then we have just the opportunity you’ve been waiting for…

AlgaeCal is looking for a whip-smart Paid Marketing Specialist (SEM) to knock our pay-per-click out of the park.

Small print here ⇒ We’re an eCommerce company. So, we want you to have eCommerce experience. Lots of it. So if you don’t love digital marketing the way cats love cream, you probably shouldn’t read any further.

Still here? Okay then…

This job will give you ALL the feels :

At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have crumbling bones. And they’re scared. Scared of fractures. Scared of breaks. And, most of all, scared of losing their independence.

The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We give hope to thousands of frightened people. If that excites you, you’ll find no better place to continue your career than at AlgaeCal.

You’ll love it here :

• You’ll be working with a great team. The media buyers at AlgaeCal have been there, done that, and got the t-shirt. And the best part? They're friendly, funny, and easy to work with.
• You’ll use your powers for good. This isn’t one of those jobs that crush your soul with mindless tasks. On the contrary! You’ll be overseeing a wide range of campaigns that spread a powerful message – bone loss is beatable.
• You won’t be micromanaged. We’ll give you a simple set of KPIs with crystal clear expectations.
• It’s not a sweatshop (mostly because the AC works). If you recognize that line, you’ll be relieved to know this isn’t one of those horrible gigs that expects you to work ridiculously long hours and frowns upon family time. We’re not like that! We enjoy our life, and we want you to enjoy yours too.

This job might be for you if you’ve got…

• A resume that proves you can run profitable pay-per-click campaigns. We look forward to hearing about some of your biggest winners.
• A proven ability to manage and optimize paid search campaigns.
• 2+ years under your belt overseeing profitable SEM campaigns.
• An encyclopedic knowledge of all the major platforms - especially Google Display, AdRoll and Bing.
• Youtube smarts! Show us how you’ve overseen successful ad campaigns from inception to completion.
• A hungry hippo approach to learning. You’re always on the lookout for profitable keywords.
• A relentless pursuit of the most optimized campaign in the history of forever. Seriously, you’re obsessed about optimization.
• A thick portfolio that demonstrates your mastery of all-things pay-per-click. Sorry, but if you have to Google what a ‘CTR’ is; or don’t know what R.O.I. stands for, this isn’t the position for you.
• A brain the size of Jupiter. Your audits are so deep-n-brilliant they’re Nobel-worthy, and you’re GREAT at delivering actionable insights based on campaign insights.
• A nit-picky personality. Every ad that you touch will be a testament to AlgaeCal’s commitment to excellence. Your hawk-eye sees where every ad fits and how it flows. From top-of-the-funnel awareness to the decisive conversion point, you understand how to move an audience down the sales funnel, turning curious visitors into loyal customers. Every ad you touch is strategically optimized for its place in our funnel.

If you’re reading this and thinking, “Wow, that sounds exactly like me!” We would love to hear from you. If it doesn’t, no worries! We’re only seeking candidates who will immediately light up this role.

What Will You Earn?

Our Paid Marketing Specialist position starts at $60,000 and can go up to $75,000 depending on your experience. If your salary expectations differ from this range, let us know!

You’ll also enjoy the following benefits :

• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Hybrid work environment (we work from home 2 days a week)
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Professional Development : You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support! And of course, we’ll cover your fees, accommodation, travel, meals, and any related materials or resources.

And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.

How To Apply

So, do you have what it takes to become the next member of team AlgaeCal?

Job opportunities like this don’t come along often, and we’ve got a lot to offer our successful applicant. So, to make sure our future Paid Marketing Specialist is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application :

If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. Please, read carefully :

• Why you're the best Paid Marketing Specialist for this role. Give quantifiable examples of related achievements.
• Describe why you fit perfectly with our values. Read them here :
• What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?
• What are the last three books you’ve read?
• What do you do for fun?

2. Explain what you’re doing now for a job :

• If you don’t have one, explain why.
• If you have one, explain why you’re looking elsewhere.

This cover letter is your opportunity to showcase your skills. Don’t waste it!

3. Upload your cover letter and resume :

• Ensure that your cover letter and resume are saved and sent as one file.

Yes, our hiring process is challenging, but it’s our way of selecting the best and your way of ensuring your AlgaeCal teammates are tops.

Click the “Apply Now” button on this page and upload your cover letter and resume.

• Note : Please include your cover letter WITH your resume in one document. Applications without a cover letter will not be read!

We are looking to hire as soon as we find the right person, so act quickly and you can also expect a prompt response.

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