SEO Content Specialist

black.ai; Canada; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative healthtech startup is on a mission to revolutionize care delivery through AI technology. As an SEO Content Specialist, you'll play a pivotal role in crafting engaging, search-optimized content that enhances visibility and drives user engagement. Collaborate with a diverse team of experts to test new strategies and optimize existing content, all while enjoying the flexibility of remote work. With a commitment to personal development and a competitive spirit, this is your chance to make a meaningful impact in a rapidly growing field. Join us in shaping the future of healthcare!

Benefits

Remote Work Flexibility

Paid Days Off for Birthdays

Personal Development Budget of $500/year

Equity Shares

Learning Opportunities from Top Engineers

Qualifications

• Proven track record of creating content that drives growth.
• Excellent content writing skills with strong SEO understanding.

Responsibilities

• Develop high-quality, search-optimized content including blog posts.
• Conduct comprehensive keyword and competitor analyses.
• Enhance content with optimized meta titles and descriptions.

Skills

Content Writing

SEO Copywriting

Keyword Research

On-page SEO Optimization

AI Tools Utilization

Data-Driven Decision Making

Education

Degree in Communications, Marketing, or related field

Tools

CMS Platforms (Sanity)

SEO Tools

Analytics Tools

Job description

Who are Heidi?

Heidi is on a mission to halve the time it takes to deliver world-class care. We believe that by 2050, every clinician will practice with AI systems that reduce administrative burdens and enhance the quality and accessibility of care worldwide.

Built for clinicians, by clinicians, Heidi's core strength lies in its people—an eclectic team of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what competitors take 4 years to do. In just 12 months, Heidi supported 20 million patient consults, now powering over 1 million weekly.

With a recent $16.6M funding round from leading VC firms, we are poised for rapid global expansion, starting with the US, Canada, UK, and Europe. We seek talented individuals like you to join us. Are you ready for the challenge?

The Role

We’re hiring an SEO Content Specialist to make an impact in the AI healthtech space. Your focus will be on content creation, on-page SEO optimization, and streamlining administrative tasks to support our growth.

Collaborating closely with the GTM team, you’ll be part of our pioneering organic growth initiative, with a unique opportunity to build from the ground up.

What you’ll do:

1. Content creation: Develop high-quality, search-optimized content including blog posts, landing pages, and guides to improve organic visibility and user engagement.
2. Keyword research: Conduct comprehensive keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities aligned with user intent.
3. Content experimentation: Test new content strategies, formats, and topics to discover growth opportunities, evaluating results to refine performance.
4. On-page optimization: Enhance content with optimized meta titles, descriptions, headings, and body copy following SEO best practices.
5. AI automation: Use AI tools to streamline tasks like asset generation, translations, publishing workflows, and content updates.

What we will look for:

• Excellent content writing skills, SEO copywriting experience, strong understanding of user intent
• Proficiency with CMS platforms, especially Sanity
• Healthcare experience or medical background (nice-to-have)
• Experience with SEO tools and analytics, data-driven decision making
• Proven track record of creating content that drives growth; hands-on execution skills
• Ability to collaborate effectively with designers, developers, and stakeholders
• Up-to-date with AIO and SEO trends, industry best practices

We value attitude equally with experience. If you're motivated, competitive, and passionate about content and growth, we want to hear from you.

What do we believe in?

• Creating unconventional solutions quickly, aiming for ambitious goals—like a rocket launch, but in healthcare.
• Surrounded by a world-class team of engineers, medicos, and designers, inspired by shared values:
• Relentless ownership and accountability
• Being guided by moral integrity and data-driven insights
• Humility and warmth in success
• Exploring uncertainty confidently, thriving in new territories

Why you will flourish with us?

• Remote work flexibility
• Paid days off for birthdays and wellness
• Personal development budget of $500/year
• Learning from top engineers and creatives in a diverse environment
• Equity shares—own a part of Heidi’s success
• Opportunity to create a global impact in a leading healthtech startup
• Fast-track your startup career by making an immediate impact