Ecommerce Specialist

Canucks Sports & Entertainment (CSE); Vancouver; On-site; CAD 60,000 - 90,000; Full time

Job summary

Canucks Sports & Entertainment (CSE) is seeking an Ecommerce Specialist to drive the financial performance of Vanbase.ca. You will oversee onsite sales, merchandising, and campaigns, coordinating with Digital Marketing, Brand, Content, and Operations to support ecommerce projects and retail digital marketing.

The role combines strategic vision with tactical execution, aiming to optimize the online shopping experience and grow revenue across the Canucks, Warriors, Seattle Surge, and Rogers Arena

Qualifications

• Must have 2+ years managing a significant ecommerce website.
• Strong knowledge of funnel optimization, UX, SEO and landing page optimization.
• Ability to quickly learn internal systems, processes, and software.

Responsibilities

• Develop and implement vision and strategy for Vanbase.ca across Canucks brands.
• Coordinate regular product uploads, seasonal launches, and content merchandising.
• Monitor site health, performance, and SEO; manage Shopify apps and integrations.
• Track KPIs (conversion, CTR, bounce, sell-through) and prepare weekly leadership reports.

Skills

Ecommerce management

Excel

PowerPoint

Digital marketing

SEO

Content merchandising

Team collaboration

Time management

Education

Post-secondary degree or diploma in a related field

Tools

Shopify

Microsoft Office

Job description

Position: Ecommerce Specialist

Department: Retail

Reports to: Senior Manager, Retail Systems & Ecommerce

Position Summary

The Ecommerce Specialist is responsible for driving the financial performance of our website, Vanbase.ca. This role oversees all on-site sales and campaign management, product content organization, and site merchandising initiatives. This includes managing the activation and optimization of the onsite shopping experience, developing and delivering and overall ecommerce strategy, working cross functionally with Digital Marketing, Brand, Content, and Operations teams to effectively support day-to-day ecommerce projects and retail digital marketing. In addition, the Ecommerce Specialist will establish and track metrics for success and recommend strategies to improve overall experience, ultimately driving revenue growth.

The role encompasses vision and strategy, as well as tactical execution.

Content & Merchandising

• Working with the Retail Sr. Manager, develop and implement vision and strategy for Vanbase.ca, supporting all our areas of business; Vancouver Canucks, Vancouver Warriors, Seattle Surge, and Rogers Arena events
• Coordinate and execute regular product uploads, seasonal launches, and product releases.
• Overseeing product and content merchandising, ensuring accuracy, brand alignment, and operational goals
• Maintain Category Structure, product tagging, and merchandising rules to support discoverability

Operations & Analytics

• Manage eCommerce release schedule and planning in coordination with Brand, Marketing, and Operations
• Monitor Site Health, broken links, and page load performance.
• Implement and maintain Shopify Apps and integrated technologies.
• Manage product and page metadata to increase discoverability and SEO performance
• Track KPI's (conversion, CTR, bounce, sell-through) and prepare weekly reports for leadership.
• Research ecommerce and digital merchandising trends to help evolve best practices
• Stay up to date on sports and fashion industry trends

We Have

• A team you can belong to and believe in
• A fun, high energy environment
• An open mind for new ideas
• The opportunity to embark on a career development journey

You Must Have

• A post-secondary degree or diploma in a related field
• At least two years of experience in managing a significant ecommerce website
• Strong knowledge of Microsoft Office Suite, particularly Excel and PowerPoint
• Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization
• The ability to quickly learn internal systems, processes, and software and web-based applications
• Familiarity with retail and digital trends, technology, sports, and popular culture
• The ability to work well within a team to come up with creative solutions and identify new opportunities, often in a high-pressure, fast changing environment
• Great organizational skills, a keen eye for detail, and outstanding time management skills
• The ability to work flexible hours, including some evenings and weekends

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.