Ecommerce Specialist

Pehr; Toronto; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

Pehr in Toronto is seeking a detail-oriented Specialist, eCommerce to own the product launch calendar, drive site content strategy, and optimize conversion across Pehr.com in a hybrid environment. You’ll lead site content, homepage and landing page development, SEO, and CRO programs, partnering with Marketing, Merchandising, Creative and Brand teams to deliver on-brand customer journeys and revenue growth.

The role requires 3–4 years in e-commerce or digital marketing, familiarity with Shopify

Qualifications

• 3–4 years of experience in e-commerce or digital marketing.
• Familiarity with Shopify, GA4, and content/SEO tools.
• Strong writing and communication skills; ability to craft customer-focused, on-brand copy.

Responsibilities

• Own end-to-end product launch calendar and coordinate with Merchandising, Creative and Marketing.
• Manage site content, homepage and landing page development to drive high-converting experiences on Pehr.com.
• Develop and optimize product descriptions, category pages, and collection pages with SEO in mind.
• Lead CRO programs through A/B testing and UX enhancements; analyze performance with analytics tools.

Skills

Content ownership

A/B testing

SEO

GA4 analytics

Shopify

Cross-functional collaboration

Copywriting

Tools

Shopify

GA4

Job description

Toronto, ON | Hybrid

Pehr is seeking a detail-oriented and proactive Specialist, eCommerce to play a central role in bringing our seasonal baby apparel and nursery collections to market. You will own the product launch calendar, drive website content strategy, optimize for conversion, and ensure every new launch delivers a seamless and compelling customer experience on Pehr.com. You’ll lead site content, homepage and landing page development, SEO and conversion rate optimization - delivering a seamless, on-brand customer journey that drives traffic-to-conversion performance and supports Pehr.com revenue growth.

What You’ll Do

Site Content, Merchandising & Product Launch Ownership

• In partnership with the Digital Marketing Director and the brand team, develop the editorial and promotional calendar, ensuring timely, relevant content that aligns with brand campaigns and sales goals.
• Own and manage the end-to-end product launch calendar, partnering with cross-functional teams (Merchandising, Creative and Marketing) on launch timing and product setup in Shopify
• Manage site merchandising, homepage, and landing page development to create compelling, high-converting customer experiences on Pehr.com
• Develop a deep understanding of our products, categories and brand to guide the most effective, customer-friendly site content strategy
• Lead the execution of promotions and new product launches in Shopify and prepare all supporting assets for on-time, on-brand releases.

Conversion Rate Optimization & SEO

• Drive CRO programs through A/B and multivariate testing, UX enhancements and analytics-driven recommendations
• Develop, write, and optimize high-quality website content including product descriptions, collection pages, landing pages, and category copy.
• Maintain and enhance e-commerce product listings, imagery, pricing, and promotional elements to ensure accuracy and visual excellence.
• Work with agency to develop and implement SEO best practices to improve organic visibility and search performance for new and existing products.

Analytics & Reporting

• Complete daily and weekly site performance reporting to analyze launch results, traffic, and conversion metrics. Leverage key insights to guide future strategy.
• Monitor site performance and user behavior using Shopify and Google Analytics (GA4) and leverage customer insights to inform site strategy
• Define on-site KPIs, build and maintain comprehensive dashboards and conduct daily/weekly performance analysis
• Identify optimization opportunities and execute A/B tests, layout improvements, and content enhancements to drive higher conversion rates through analytics-driven recommendations

Cross Functional Collaboration & Marketing Execution

• Champion a consistent, delightful on-site experience that reinforces brand identity while maximizing conversions
• Work closely with Brand Marketing, Digital Marketing (Acquisition & Retention), Merchandising, Product and Creative teams to ensure cohesive messaging and full-funnel alignment
• Assist with the setup and deployment of email, SMS, banners, and other campaign assets as needed.
• Support broader retention and acquisition initiatives through coordinated content and promotional efforts.

What You Bring

• Strong ownership mindset with the ability to manage calendars, timelines, and deliverables in a fast-paced environment.
• Excellent writing and communication skills, with a talent for crafting customer-focused, on-brand copy.
• Customer-obsessed approach: genuinely driven to improve the shopping experience and build long-term loyalty.
• Creative and analytical balance — able to generate fresh ideas while using data to guide decisions.
• Self-starter who thrives in a collaborative, cross-functional setting.
• Execution-oriented - you strategize and roll up your sleeves to execute.
• 3-4 years of experience in e-commerce or digital marketing; familiarity with Shopify, GA4, and content/SEO tools is a strong plus.

If you are passionate about beautiful product storytelling, organized execution, and driving measurable results for a premium baby and nursery brand, we’d love to hear from you.

Successful Candidates will Exhibit

• Ability to Deal with Ambiguity: Thrives in flux, problem-solves creatively to achieve business goals.
• Drive for Results: Consistently meets or exceeds aggressive revenue and growth targets.
• Team Mindset: Work cross-functionally with key stakeholders to hit deadlines and positively impact the business
• Customer Focus: Obsessed with understanding customer needs and delivering delightful experiences.
• Creativity: Generates innovative ideas and connects insights across channels.