VP of eCommerce & Digital Experience

Freebird; Canada; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Fully Remote Flexibility

Comprehensive Medical Benefits

Competitive Compensation & Bonuses

401(k) with Company Match

Unlimited PTO

Opportunities for Growth

Job summary

A fast-growing DTC brand in Canada is seeking a Director or Sr. Director of eCommerce & Digital Experience to oversee its entire digital product and web ecosystem. The ideal candidate will have over 7 years of eCommerce growth experience, focus on enhancing user experience, and lead a team in driving impactful business outcomes. This role also involves managing site operations, optimizing conversion rates, and launching international expansions.

Qualifications

• 7+ years of experience in eCommerce growth and CRO.
• Proven record of driving measurable revenue growth.
• Experience with subscription businesses and international expansion is a plus.

Responsibilities

• Own the website and digital product strategy.
• Lead CRO experimentation programs.
• Manage and mentor a team of UX/UI designers and CRO strategists.
• Oversee site operations and backend ecosystem.

Skills

Growth marketing mindset

eCommerce growth

CRO leadership

UX/UI design

Analytical skills

Team leadership

Tools

Shopify Plus

Analytics tools

Job description

Freebird is a fast-growing DTC brand transforming grooming and shaving with innovative products, bold marketing, and a relentless focus on customer experience. We've scaled to 9-figures in revenue through performance-driven growth, and we are building the next layer of leadership to take our digital experience, CRO, and site operations to the next level. We are looking for a Director or Sr. Director of eCommerce & Digital Experience to own the entire Freebird digital product and web ecosystem—from conversion funnels and user flows to site operations and international expansion. This role blends eCommerce strategy, CRO experimentation, UX design, merchandising, and business impact.

Website & Digital Product Leadership

• Own the website and digital product strategy, aligning design, UX/UI, CRO, and site operations with business goals.
• Lead the development and execution of a conversion-optimized, premium-feeling shopping experience that builds trust and drives measurable impact (CVR, AOV, RPV, CAC, LTV).
• Partner cross-functionally with Growth, Creative, and Operations to ensure the site is the centerpiece of our acquisition and retention efforts.

Conversion Rate Optimization & UX

• Lead a high-velocity CRO experimentation program—from rapid iterative tests to large-scale funnel redesigns.
• Direct the CRO Strategist to generate and prioritize impactful test ideas, balancing quick wins with big swing bets.
• Ensure every customer journey is seamless, high-converting, and premium, blending storytelling, merchandising, and offer strategy.
• Translate consumer psychology, data insights, and creative direction into actionable UX improvements.

Team Leadership & Execution

• Manage and mentor a team of CRO strategists, UX/UI designers, copywriters, developers, and project managers.
• Build scalable systems and workflows that enable rapid design, testing, and iteration without sacrificing quality.
• Drive alignment between creative, paid media, and product teams to ensure cohesive funnels and messaging.

Site Operations & Technology

• Own all site operations and backend ecosystem: Shopify Plus, subscription management, apps, integrations, and analytics.
• Evaluate and implement tools, partners, and processes that improve speed, scalability, and data-driven decision-making.
• Oversee site performance, uptime, QA, and technical excellence.

Global Expansion

• Spearhead international expansion through Shopify Markets—launching into new English-speaking geographies, then localizing experiences for non-English markets.
• Develop strategies for localized offers, merchandising, and site experiences to maximize global adoption.

Requirements

• Hands-on growth marketer mindset — you don't just manage, you roll up your sleeves to dig into funnels, analytics, UX flows, and testing frameworks.
• 7+ years of experience in eCommerce growth, CRO, digital product, and UX leadership, ideally at a fast-scaling DTC brand.
• Proven track record of driving measurable revenue growth through relentless funnel and website optimization (CVR, AOV, RPV, CAC, LTV).
• Deep understanding of conversion psychology, offer testing, upsells/cross-sells, and high-velocity CRO experimentation.
• Fluency in Shopify Plus ecosystems (apps, subscriptions, backend operations) and comfort owning all aspects of site operations.
• Strong ability to partner with paid media, retention, creative, and product marketing leads to ensure cohesive funnels and efficient spend.
• A "test everything" mentality — no funnel experiment is too small, no landing page idea too bold.
• Strong leadership skills with the ability to manage and inspire a cross-functional team (CRO strategists, designers, developers, PMs, copywriters) while also executing at a tactical level.
• Data-driven and analytical, but equally comfortable blending in creative, brand, and premium-feel experiences.
• Experience with international expansion, localized digital experiences, and subscription businesses is a major plus.

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position

Why Join Freebird?

• Be part of a profitable, high-growth DTC brand with real momentum and ambition
• Own a critical business function and team with autonomy, support, and resources
• Work on a product that solves real problems, delights customers, and scales globally
• Join a smart, motivated team obsessed with innovation, experimentation, and impact