Ecommerce & Performance Marketing Associate

SENTALER; Toronto; On-site; CAD 52,000 - 68,000; Full time

Job summary

Sentaler, a Toronto-based luxury outerwear brand, is seeking a detail-oriented Ecommerce & Performance Marketing Associate to own the operational and performance infrastructure of our digital channels.

You will coordinate website management, paid media, and CRM efforts with a strong emphasis on precision, brand integrity, and measurable results, in a full-time in-office role designed for growth.

Qualifications

• 1–3 years of experience in ecommerce, digital marketing, or performance marketing, or a demonstrated hands-on equivalent.
• Proficiency with Shopify or a comparable ecommerce platform.
• Hands-on experience with Meta Ads Manager, Google Ads, and GA4.
• Solid understanding of on-page SEO principles and best practices.
• Resourceful and effective use of AI tools in a professional context.
• Highly organised, detail-oriented, and accountable for the accuracy of your work.

Responsibilities

• Maintain the accuracy, performance, and brand consistency of the website on a day-to-day basis
• Uphold the visual and experiential standards of the site — imagery, layout, and on-page presentation in alignment with brand guidelines
• Oversee product uploads, ensuring completeness and accuracy across all listings
• Schedule and execute launches and content updates
• Write and maintain product copy, metadata, and on-page SEO
• Deliver regular performance reporting
• Other duties may apply
• Own the build and daily execution of Meta and Google advertising campaigns
• Develop and optimize audience targeting, bidding strategies, and creative testing frameworks
• Interpret platform recommendations and implement optimizations to meet performance targets
• Deliver regular performance reporting
• Other duties may apply
• Own the full execution of email marketing in Klaviyo, including scheduling, segmentation, and automated flows
• Conduct thorough QA on every send — links, formatting, mobile rendering, scheduling, and brand consistency
• Maintain the CRM calendar and deliver post-send performance reporting
• Other duties may apply

Skills

Ecommerce

Digital marketing

SEO basics

Analytics mindset

Organized and detail-oriented

Tools

Shopify

Meta Ads Manager

Google Ads

GA4

Klaviyo

Job description

Sentaler is a Toronto-based luxury outerwear brand with a global presence spanning flagship retail, top-tier wholesale partners, and a growing direct-to-consumer business. We are a driven team that cares deeply about the work we put into the world and the people we do it with. At Sentaler, you will work closely with talented colleagues across creative, retail, and operations, contribute to decisions that move the business, and see the direct impact of your work reflected in the brand.

We invest in people who are curious, accountable, and genuinely motivated to grow. In return, we offer an environment where great work is recognized, initiative is rewarded, and no two days look the same.

OUR VALUES

Sentaler was built on grit, entrepreneurial spirit, genuine care, integrity, and a keen attention to detail. These values are not aspirational statements — they define how we work and the standard we hold ourselves to every day.

We are looking for individuals who take pride in precision, act with urgency, and hold themselves accountable without being prompted. You communicate with honesty and directness, care genuinely about the quality of your work and the success of those around you and bring consistency and dedication regardless of the task. If this reflects how you operate, we would be glad to hear from you.

JOB SUMMARY

We are seeking a detail-oriented, brand-minded Ecommerce & Performance Marketing Associate to own the operational and performance infrastructure of our digital channels — someone who takes pride in precision, holds themselves to a high standard, and wants to do meaningful work inside a brand they believe in. This individual will need to have great organizational skills, extreme attention to detail and be a natural self-starter.

This is a full-time, in-office and rare opportunity to own high-impact functions within an entrepreneurial team where your work is visible, your contribution matters, and there is genuine room to grow.

PRIMARY RESPONSIBILITIES

Website

• Maintain the accuracy, performance, and brand consistency of the website on a day-to-day basis
• Uphold the visual and experiential standards of the site — imagery, layout, and on-page presentation in alignment with brand guidelines
• Oversee product uploads, ensuring completeness and accuracy across all listings
• Schedule and execute launches and content updates
• Write and maintain product copy, metadata, and on-page SEO
• Deliver regular performance reporting
• Other duties may apply

Paid Media

• Own the build and daily execution of Meta and Google advertising campaigns
• Develop and optimize audience targeting, bidding strategies, and creative testing frameworks
• Interpret platform recommendations and implement optimizations to meet performance targets
• Deliver regular performance reporting
• Other duties may apply

CRM & Email

• Own the full execution of email marketing in Klaviyo, including scheduling, segmentation, and automated flows
• Conduct thorough QA on every send — links, formatting, mobile rendering, scheduling, and brand consistency
• Maintain the CRM calendar and deliver post-send performance reporting
• Other duties may apply

QUALIFICATIONS

• 1–3 years of experience in ecommerce, digital marketing, or performance marketing, or a demonstrated hands-on equivalent
• Proficiency with Shopify or a comparable ecommerce platform
• Hands-on experience with Meta Ads Manager, Google Ads, and GA4
• Solid understanding of on-page SEO principles and best practices
• Resourceful and effective use of AI tools in a professional context
• Highly organised, detail-oriented, and accountable for the accuracy of your work

WHAT SETS YOU APART

• A genuine understanding of luxury brand standards and the judgment to uphold them — you have worked within or have a strong affinity for the premium fashion space and recognise that brand integrity is non-negotiable
• A proven self-starter who takes full ownership, anticipates needs, and operates with minimal direction